{"id":14409,"date":"2026-05-15T05:40:10","date_gmt":"2026-05-15T05:40:10","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14409"},"modified":"2026-05-15T05:40:45","modified_gmt":"2026-05-15T05:40:45","slug":"kalyan-jewellers-introduces-gold4india-campaign-to-encourage-gold-recirculation","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/15\/kalyan-jewellers-introduces-gold4india-campaign-to-encourage-gold-recirculation\/","title":{"rendered":"Kalyan Jewellers Introduces \u2018Gold4India\u2019 Campaign to Encourage Gold Recirculation"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-2-4.jpg\" alt=\"\" class=\"wp-image-14412\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-2-4.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-2-4-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-2-4-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-2-4-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.kalyanjewellers.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kalyan Jewellers<\/a> has launched the \u201cNation First \u2013 Gold4India Initiative\u201d, a comprehensive four-pillar programme designed to unlock idle household gold, lower dependence on imports, and encourage sustainable gold consumption practices. The company stated that the initiative is projected to reduce gold imports by nearly 5 tonnes during the current financial year.<\/p>\n\n\n\n<p>The initiative is built around four key components: promotion of old gold exchange, Encash Gold counters, the My Kalyan Gold Recirculation Drive, and increased adoption of 18-karat jewellery.<\/p>\n\n\n\n<p>Commenting on the initiative, <a href=\"https:\/\/www.kalyanjewellers.net\/about-us.php#kalyan_legacy\" target=\"_blank\" rel=\"noreferrer noopener\">T.S. Kalyanaraman, Managing Director of Kalyan Jewellers India Ltd.<\/a>, said, \u201cThe \u2018Nation First \u2013 Gold4India Initiative\u2019 goes beyond being merely a promotional effort. It aims to encourage a shift in consumer mindset \u2014 from treating gold only as a static asset stored indefinitely to viewing it as a renewable domestic resource that can continuously contribute economic value to the nation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kalyan Jewellers has launched the \u201cNation First \u2013 Gold4India Initiative\u201d, a comprehensive four-pillar programme designed to unlock idle household gold, lower dependence on imports, and encourage sustainable gold consumption practices. The company stated that the initiative is projected to reduce gold imports by nearly 5 tonnes during the current financial year. The initiative is built [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kalyan Jewellers Introduces \u2018Gold4India\u2019 Campaign to Encourage Gold Recirculation - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/15\/kalyan-jewellers-introduces-gold4india-campaign-to-encourage-gold-recirculation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kalyan Jewellers Introduces \u2018Gold4India\u2019 Campaign to Encourage Gold Recirculation - JNI\" \/>\n<meta property=\"og:description\" content=\"Kalyan Jewellers has launched the \u201cNation First \u2013 Gold4India Initiative\u201d, a comprehensive four-pillar programme designed to unlock idle household gold, lower dependence on imports, and encourage sustainable gold consumption practices. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Kalyan Jewellers has launched the \u201cNation First \u2013 Gold4India Initiative\u201d, a comprehensive four-pillar programme designed to unlock idle household gold, lower dependence on imports, and encourage sustainable gold consumption practices. The company stated that the initiative is projected to reduce gold imports by nearly 5 tonnes during the current financial year. The initiative is built&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14409"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14409\/revisions"}],"predecessor-version":[{"id":14413,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14409\/revisions\/14413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14411"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}