{"id":14083,"date":"2026-04-14T06:46:33","date_gmt":"2026-04-14T06:46:33","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14083"},"modified":"2026-04-14T06:46:42","modified_gmt":"2026-04-14T06:46:42","slug":"world-diamond-day-campaign-fuels-30-surge-in-global-diamond-searches","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/04\/14\/world-diamond-day-campaign-fuels-30-surge-in-global-diamond-searches\/","title":{"rendered":"World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-2.jpg\" alt=\"\" class=\"wp-image-14085\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-2.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-2-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-2-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-2-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.naturaldiamonds.com\/in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natural Diamond Council (NDC)<\/a> reported robust global and regional engagement following the first-ever World Diamond Day held on April 8, 2026. The initiative successfully boosted consumer interest while aligning stakeholders across the industry.<\/p>\n\n\n\n<p>Conceptualized as a social-first movement, the campaign united participants from over 50 countries, including miners, manufacturers, designers, retailers, and media. This widespread activation led to a 30% increase in global search demand for natural diamonds, along with nearly double the activity around #NaturalDiamonds within just 24 hours.<\/p>\n\n\n\n<p>The campaign demonstrated both scale and depth, with contributions from more than 330 industry participants across India and the Middle East alone, reaching over 45 million users. Social engagement saw a sharp spike between April 7 and 8, reinforcing strong consumer traction. Participation extended across the entire value chain, highlighting a cohesive industry effort.<\/p>\n\n\n\n<p>Notable contributors included designer Farah Khan Ali, along with international brands such as Boucheron and Repossi. Auction houses like Sotheby\u2019s and Christie\u2019s also participated, underscoring cross-industry collaboration.<\/p>\n\n\n\n<p>Retailers across India, the Middle East, the United States, and China joined in, including brands like Malabar Gold &amp; Diamonds and Joyalukkas.<\/p>\n\n\n\n<p>Key industry organizations and manufacturers supporting the initiative included <a href=\"https:\/\/gjepc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gem &amp; Jewellery Export Promotion Council (GJEPC)<\/a>, <a href=\"https:\/\/www.gia.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemological Institute of America (GIA)<\/a>, <a href=\"https:\/\/cibjo.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Jewellery Confederation (CIBJO)<\/a>, <a href=\"https:\/\/srk.one\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shree Krishna Exports (SRK)<\/a>, <a href=\"https:\/\/bdbindia.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bharat Diamond Bourse (BDB)<\/a>, <a href=\"https:\/\/www.hk.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hari Krishna Exports (HK)<\/a>, <a href=\"https:\/\/www.rosyblue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosy Blue<\/a>, and <a href=\"https:\/\/www.juliusklein.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julius Klein<\/a>.<\/p>\n\n\n\n<p>At the BDB, installations and digital displays spread across its 20-acre campus engaged over 70,000 participants, while company-led initiatives mobilized thousands of employees globally.<\/p>\n\n\n\n<p>The campaign also saw active participation from diamond-producing nations such as Botswana, Angola, Canada, and South Africa, bringing origin-based storytelling into focus.<\/p>\n\n\n\n<p>The NDC plans to establish World Diamond Day as an annual global initiative, aimed at sustaining consumer interest through authentic, industry-driven narratives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches The Natural Diamond Council (NDC) reported robust global and regional engagement following the first-ever World Diamond Day held on April 8, 2026. The initiative successfully boosted consumer interest while aligning stakeholders across the industry. Conceptualized as a social-first movement, the campaign united participants from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/04\/14\/world-diamond-day-campaign-fuels-30-surge-in-global-diamond-searches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches - JNI\" \/>\n<meta property=\"og:description\" content=\"World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches The Natural Diamond Council (NDC) reported robust global and regional engagement following the first-ever World Diamond Day held on April 8, 2026. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"World Diamond Day Campaign Fuels 30% Surge in Global Diamond Searches The Natural Diamond Council (NDC) reported robust global and regional engagement following the first-ever World Diamond Day held on April 8, 2026. The initiative successfully boosted consumer interest while aligning stakeholders across the industry. Conceptualized as a social-first movement, the campaign united participants from&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14083"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14083\/revisions"}],"predecessor-version":[{"id":14086,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14083\/revisions\/14086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14084"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}