{"id":14041,"date":"2026-04-08T06:55:19","date_gmt":"2026-04-08T06:55:19","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14041"},"modified":"2026-04-08T06:55:30","modified_gmt":"2026-04-08T06:55:30","slug":"de-beers-onboards-suryakumar-yadav-as-brand-ambassador","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/04\/08\/de-beers-onboards-suryakumar-yadav-as-brand-ambassador\/","title":{"rendered":"De Beers Onboards Suryakumar Yadav as Brand Ambassador"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1.jpg\" alt=\"\" class=\"wp-image-14043\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/04\/IMG-1-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a> has announced a new brand association with renowned cricketer <a href=\"https:\/\/en.wikipedia.org\/wiki\/Suryakumar_Yadav\" target=\"_blank\" rel=\"noreferrer noopener\">Suryakumar Yadav<\/a>, aiming to highlight the enduring value and resilience associated with natural diamonds. The partnership, revealed on 6 April 2026, aligns with the brand\u2019s narrative of rarity and long-term significance.<\/p>\n\n\n\n<p>Represented by <a href=\"https:\/\/www.riseworldwide.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">RISE Worldwide<\/a>, Yadav will be featured in campaigns supporting <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a>\u2019 marketing initiatives in India. The collaboration draws parallels between his inspiring career journey and the formation process of natural diamonds\u2014both symbolizing perseverance and uniqueness.<\/p>\n\n\n\n<p><a href=\"https:\/\/in.linkedin.com\/in\/toranj-mehta?original_referer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Toranj Mehta<\/a>, Vice President of Marketing at De Beers Group India, remarked that Yadav embodies the essence of a natural diamond. She highlighted his years of dedication, resilience in the face of challenges, and his evolution into a versatile icon. Emphasizing his individuality and confidence, Mehta added that the brand sees a reflection of its own values in his journey and is proud to celebrate this shared spirit of rare brilliance.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Beers Group has announced a new brand association with renowned cricketer Suryakumar Yadav, aiming to highlight the enduring value and resilience associated with natural diamonds. The partnership, revealed on 6 April 2026, aligns with the brand\u2019s narrative of rarity and long-term significance. Represented by RISE Worldwide, Yadav will be featured in campaigns supporting De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers Onboards Suryakumar Yadav as Brand Ambassador - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/04\/08\/de-beers-onboards-suryakumar-yadav-as-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Onboards Suryakumar Yadav as Brand Ambassador - JNI\" \/>\n<meta property=\"og:description\" content=\"De Beers Group has announced a new brand association with renowned cricketer Suryakumar Yadav, aiming to highlight the enduring value and resilience associated with natural diamonds. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"De Beers Group has announced a new brand association with renowned cricketer Suryakumar Yadav, aiming to highlight the enduring value and resilience associated with natural diamonds. The partnership, revealed on 6 April 2026, aligns with the brand\u2019s narrative of rarity and long-term significance. Represented by RISE Worldwide, Yadav will be featured in campaigns supporting De&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14041"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14041\/revisions"}],"predecessor-version":[{"id":14044,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14041\/revisions\/14044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14042"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}