{"id":13931,"date":"2026-03-07T06:43:39","date_gmt":"2026-03-07T06:43:39","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13931"},"modified":"2026-03-07T06:43:56","modified_gmt":"2026-03-07T06:43:56","slug":"senco-gold-diamonds-launches-shape-of-you-ai-application-to-celebrate-international-womens-day","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/03\/07\/senco-gold-diamonds-launches-shape-of-you-ai-application-to-celebrate-international-womens-day\/","title":{"rendered":"Senco Gold &#038; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#8217;s Day"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Senco Gold &amp; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#8217;s Day<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/03\/IMG-3-1.jpeg\" alt=\"\" class=\"wp-image-13933\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/03\/IMG-3-1.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/03\/IMG-3-1-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/03\/IMG-3-1-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/03\/IMG-3-1-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/sencogoldanddiamonds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Senco Gold &amp; Diamonds<\/a>, one of India\u2019s prominent pan-India jewellery retailers with a legacy of more than 85 years, has introduced the <strong>\u201c<a href=\"https:\/\/sencogoldanddiamonds.com\/shape-of-you\" target=\"_blank\" rel=\"noreferrer noopener\">Shape of You<\/a>\u201d AI Application<\/strong> as part of its Women\u2019s Day celebrations. Known for its craftsmanship and deep-rooted understanding of Indian jewellery aesthetics, the brand is now stepping into a new phase where advanced technology meets personalised jewellery styling.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/sencogoldanddiamonds.com\/shape-of-you\" target=\"_blank\" rel=\"noreferrer noopener\">Shape of You<\/a>\u201d represents Senco\u2019s first expert-driven styling initiative, transforming the way customers select jewellery by aligning designs with their individual face shapes and natural features. Based on the idea that every face is unique\u2014and so should be the jewellery that enhances it\u2014the application blends technology with personalised recommendations, helping customers discover pieces that truly complement their individuality. The initiative reflects Senco\u2019s belief that jewellery today is more than ornamentation; it is a reflection of identity and self-expression.<\/p>\n\n\n\n<p>Traditionally, jewellery choices have been guided by attire. With \u201c<a href=\"https:\/\/sencogoldanddiamonds.com\/shape-of-you\" target=\"_blank\" rel=\"noreferrer noopener\">The Shape of You<\/a>,\u201d Senco encourages women to select jewellery that resonates with their personality and facial features instead. This technology-powered styling philosophy focuses on the unique contours of each face, placing the woman\u2014not fashion trends\u2014at the centre of the design experience. The feature is currently available across select <a href=\"https:\/\/sencogoldanddiamonds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Senco Gold &amp; Diamonds<\/a> showrooms and on the Senco mobile app, offering a thoughtful and confident way for women to choose jewellery.<\/p>\n\n\n\n<p>Speaking about the concept, <a href=\"https:\/\/sencogold.com\/board-of-directors\" target=\"_blank\" rel=\"noreferrer noopener\">Joita Sen<\/a> said that the idea behind \u201c<a href=\"https:\/\/sencogoldanddiamonds.com\/shape-of-you\" target=\"_blank\" rel=\"noreferrer noopener\">Shape of You<\/a>\u201d was to merge design intuition with technology to celebrate personal identity. She described it as a tool that helps women better understand their features and select jewellery that suits them best, turning it into both an empowerment and personalisation platform.<\/p>\n\n\n\n<p>Commenting on the initiative, <a href=\"https:\/\/sencogold.com\/board-of-directors\" target=\"_blank\" rel=\"noreferrer noopener\">Suvankar Sen<\/a> noted that women often instinctively know when a piece of jewellery feels right, even if they cannot always articulate why. According to him, \u201c<a href=\"https:\/\/sencogoldanddiamonds.com\/shape-of-you\" target=\"_blank\" rel=\"noreferrer noopener\">Shape of You<\/a>\u201d is part of the company\u2019s broader effort to use technology to enhance the customer experience and deliver a distinctive service within the jewellery industry.<\/p>\n\n\n\n<p>To mark Women\u2019s Day, <a href=\"https:\/\/sencogoldanddiamonds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Senco Gold &amp; Diamonds<\/a> has also rolled out special promotional offers across its showrooms. These include attractive discounts on gold jewellery purchases, reduced making charges on diamond jewellery, offers on silver items and leather accessories, along with additional deals for women shoppers.<\/p>\n\n\n\n<p>Additionally, the brand\u2019s website will feature exclusive online offers on March 8, 2026, including up to <strong>100% off on making charges<\/strong> for select gold, diamond, and platinum jewellery purchases as part of a one-day Women\u2019s Day promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Senco Gold &amp; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#8217;s Day Senco Gold &amp; Diamonds, one of India\u2019s prominent pan-India jewellery retailers with a legacy of more than 85 years, has introduced the \u201cShape of You\u201d AI Application as part of its Women\u2019s Day celebrations. Known for its craftsmanship and deep-rooted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senco Gold &amp; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#039;s Day - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/03\/07\/senco-gold-diamonds-launches-shape-of-you-ai-application-to-celebrate-international-womens-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senco Gold &amp; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#039;s Day - JNI\" \/>\n<meta property=\"og:description\" content=\"Senco Gold &amp; Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#8217;s Day Senco Gold &amp; Diamonds, one of India\u2019s prominent pan-India jewellery retailers with a legacy of more than 85 years, has introduced the \u201cShape of You\u201d AI Application as part of its Women\u2019s Day celebrations. 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Diamonds Launches \u2018Shape of You\u2019 AI Application to Celebrate International Women&#8217;s Day Senco Gold &amp; Diamonds, one of India\u2019s prominent pan-India jewellery retailers with a legacy of more than 85 years, has introduced the \u201cShape of You\u201d AI Application as part of its Women\u2019s Day celebrations. 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