{"id":13728,"date":"2026-02-11T07:35:42","date_gmt":"2026-02-11T07:35:42","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13728"},"modified":"2026-02-11T07:36:21","modified_gmt":"2026-02-11T07:36:21","slug":"acpl-exports-has-forayed-into-the-domestic-direct-to-consumer-silver-jewellery-space-with-the-launch-of-its-new-brand-truesilver","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/02\/11\/acpl-exports-has-forayed-into-the-domestic-direct-to-consumer-silver-jewellery-space-with-the-launch-of-its-new-brand-truesilver\/","title":{"rendered":"ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver."},"content":{"rendered":"\n

ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver.<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

ACPL Exports, one of India\u2019s foremost silver jewellery manufacturers and exporters, has forayed into the domestic direct-to-consumer (D2C) segment with the launch of its new brand, TrueSilver<\/a><\/strong>. This marks the company\u2019s entry into India\u2019s digital and retail jewellery space, bringing its long-standing global manufacturing expertise directly to local consumers through a contemporary, design-focused, digitally native brand. TrueSilver<\/a> is positioned to tap into the rising demand for everyday silver jewellery in the domestic market.<\/p>\n\n\n\n

Aimed primarily at millennials and Gen Z, the brand emphasises modern aesthetics, affordable price points, and assured purity. While ACPL continues to strengthen its B2C export footprint across the US, Europe, the UK, the Middle East, and Australia\u2014with the US contributing nearly half of its export revenues\u2014TrueSilver<\/a> represents a significant step toward building a strong homegrown consumer brand.<\/p>\n\n\n\n

The debut collection features nearly 900 designs for women, men, and children, with women\u2019s jewellery accounting for over 80% of the range. The assortment includes bracelets, earrings, rings, necklaces, and anklets, and is offered in silver as well as gold and rose-gold finishes to reflect current trends. Personalised jewellery for both men and women is a key highlight of the brand, and all products carry BIS hallmark certification.<\/p>\n\n\n\n

Commenting on the launch, Sidharth Gupta, Director at ACPL Exports,<\/a> said that TrueSilver<\/a> represents a new growth chapter for the company by allowing it to connect directly with Indian consumers. He added that the brand is targeting annual revenues of \u20b9100 crore in the near future, with plans to scale to \u20b9250 crore over the next two to three years, supported by an expansion to around 100 retail stores. The focus, he noted, is on creating a reliable and scalable silver jewellery brand rooted in strong design, consistent quality, and sustainability.<\/p>\n\n\n\n

TrueSilver<\/a> forms a core part of ACPL Exports\u2019 long-term strategy to diversify revenue and deepen its domestic presence. Over time, the company expects its branded consumer business to contribute 30\u201340% of total revenues. Sustainability remains integral to ACPL\u2019s operations, driven by zero-waste manufacturing, ethical labour practices, and adherence to global quality standards.<\/p>\n\n\n\n

The brand will be available via its own D2C platform as well as leading online marketplaces such as Amazon India and Myntra. Leveraging ACPL\u2019s export-grade manufacturing capabilities, TrueSilver<\/a> aims to deliver contemporary designs and dependable quality, positioning itself as a modern silver jewellery brand designed for everyday wear.<\/p>\n","protected":false},"excerpt":{"rendered":"

ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver. ACPL Exports, one of India\u2019s foremost silver jewellery manufacturers and exporters, has forayed into the domestic direct-to-consumer (D2C) segment with the launch of its new brand, TrueSilver. This marks the company\u2019s entry into India\u2019s digital and […]<\/p>\n","protected":false},"author":1,"featured_media":13729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/02\/11\/acpl-exports-has-forayed-into-the-domestic-direct-to-consumer-silver-jewellery-space-with-the-launch-of-its-new-brand-truesilver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver. - JNI\" \/>\n<meta property=\"og:description\" content=\"ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"ACPL Exports has forayed into the domestic direct-to-consumer silver jewellery space with the launch of its new brand, TrueSilver. ACPL Exports, one of India\u2019s foremost silver jewellery manufacturers and exporters, has forayed into the domestic direct-to-consumer (D2C) segment with the launch of its new brand, TrueSilver. This marks the company\u2019s entry into India\u2019s digital and…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=13728"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13728\/revisions"}],"predecessor-version":[{"id":13731,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13728\/revisions\/13731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/13729"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=13728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=13728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=13728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}