{"id":13547,"date":"2026-01-22T06:44:23","date_gmt":"2026-01-22T06:44:23","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13547"},"modified":"2026-01-22T06:54:01","modified_gmt":"2026-01-22T06:54:01","slug":"senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/01\/22\/senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide\/","title":{"rendered":"SENCO Gold &#038; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SENCO Gold &amp; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/IMG-4-1.jpeg\" alt=\"\" class=\"wp-image-13549\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:787px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/IMG-4-1.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/IMG-4-1-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/IMG-4-1-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/IMG-4-1-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/sencogoldanddiamonds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Senco Gold &amp; Diamonds<\/a>, one of India\u2019s leading jewellery retailers, has been awarded accreditation from the <a href=\"https:\/\/www.iages.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indian Association for Gold Excellence and Standards (IAGES)<\/a>, reaffirming its dedication to gaining consumer trust through ethical, transparent, and fair business practices.<\/p>\n\n\n\n<p>With over 100 stores across India, <a href=\"https:\/\/sencogoldanddiamonds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Senco Gold &amp; Diamonds<\/a> is a well-established name in the Indian jewellery retail industry. The brand has built a strong reputation over the past eight decades, known for its craftsmanship in gold, diamond, platinum, and silver jewellery.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iages.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAGES<\/a>, a self-regulatory body for the Indian gold industry, aims to enhance clarity and accountability across the gold value chain, which includes retailers, manufacturers, refiners, and bullion traders, through a comprehensive Code of Conduct. This framework promotes responsible sourcing, operational integrity, and a consumer-first approach throughout the industry.<\/p>\n\n\n\n<p>\u201cAs the Indian gold industry moves towards greater formalisation, frameworks like IAGES play a crucial role in strengthening accountability and consumer trust. Senco\u2019s longstanding adherence to global and national standards, including BIS and the Responsible Jewellery Council (RJC), made us natural early adopters of IAGES. This accreditation across more than 100 stores demonstrates our commitment to governance, process integrity, and encouraging the industry to raise its standards,\u201d said <a href=\"https:\/\/sencogold.com\/board-of-directors\" target=\"_blank\" rel=\"noreferrer noopener\">Suvankar Sen, MD &amp; CEO, Senco Gold &amp; Diamonds<\/a>.<\/p>\n\n\n\n<p>The IAGES Code of Conduct covers every aspect of the business, from sourcing and refining to hallmarking, transparent pricing, and store operations. Retailers must undergo an independent third-party assessment to receive IAGES accreditation. Consumers can trust that accredited retailers uphold integrity, transparency, and responsibility.<\/p>\n\n\n\n<p>\u201cSenco is a respected legacy brand with a strong presence across multiple regions in India. Its alignment with the IAGES framework sends a strong message to the industry about the importance of transparency, integrity, and consumer-centric standards. By adopting IAGES\u2019 Code of Conduct, the gold industry is building long-term credibility and bringing the sector in line with global best practices,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/knsinha?original_referer=https%3A%2F%2Fin.linkedin.com%2F&amp;originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Kaushlendra Sinha<\/a>, CEO, IAGES.<\/p>\n\n\n\n<p>IAGES is currently running a nationwide consumer awareness campaign, #PehlaCheckIAGES, to encourage consumers to always verify IAGES accreditation before choosing their gold retailer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SENCO Gold &amp; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide Senco Gold &amp; Diamonds, one of India\u2019s leading jewellery retailers, has been awarded accreditation from the Indian Association for Gold Excellence and Standards (IAGES), reaffirming its dedication to gaining consumer trust through ethical, transparent, and fair business practices. With over 100 stores across India, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SENCO Gold &amp; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/01\/22\/senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SENCO Gold &amp; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide - JNI\" \/>\n<meta property=\"og:description\" content=\"SENCO Gold &amp; Diamonds Earns IAGES Accreditation Across 100+ Stores Nationwide Senco Gold &amp; Diamonds, one of India\u2019s leading jewellery retailers, has been awarded accreditation from the Indian Association for Gold Excellence and Standards (IAGES), reaffirming its dedication to gaining consumer trust through ethical, transparent, and fair business practices. With over 100 stores across India, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/01\/22\/senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T06:44:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T06:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/01\/feat-4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/01\\\/22\\\/senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/01\\\/22\\\/senco-gold-diamonds-earns-iages-accreditation-across-100-stores-nationwide\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"SENCO Gold &#038; 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