{"id":13513,"date":"2026-01-09T08:49:18","date_gmt":"2026-01-09T08:49:18","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13513"},"modified":"2026-01-09T09:02:17","modified_gmt":"2026-01-09T09:02:17","slug":"forevermark-diamond-jewellery-marks-the-grand-inauguration-of-de-beers-groups-largest-flagship-store-in-mumbai","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/01\/09\/forevermark-diamond-jewellery-marks-the-grand-inauguration-of-de-beers-groups-largest-flagship-store-in-mumbai\/","title":{"rendered":"Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai"},"content":{"rendered":"\n

Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Forevermark Diamond Jewellery<\/a> reached a significant milestone in its India journey with the inauguration of De Beers Group<\/a>\u2019s largest-ever flagship store in Mumbai. Situated at Crest Link, Khar West, along the iconic Linking Road, the expansive 5,000 sq. ft. boutique underscores the brand\u2019s enduring commitment to Indian consumers who value purposeful, design-driven luxury.<\/p>\n\n\n\n

The landmark opening was celebrated with an exclusive soir\u00e9e that brought together Mumbai\u2019s leading tastemakers, jewellery aficionados, creative influencers, socialites, celebrities, and prominent content creators. Hosted within the flagship store, the evening offered guests an immersive introduction to the Forevermark<\/a> world, featuring a fashion showcase and curated experiences that seamlessly fused fine craftsmanship with contemporary aesthetics.<\/p>\n\n\n\n

The celebration featured captivating live music performances and a striking fashion presentation, alongside interactive installations and AI-enabled storytelling that traced the Mine to Finger journey. Branded photo moments, innovative tarot experiences, and showcases of the latest collection added to the ambience of refined luxury and timeless sophistication. Guests explored the brand\u2019s complete portfolio, ranging from elegant everyday diamond jewellery to bold statement pieces and exquisite high jewellery, all crafted to mark life\u2019s most meaningful moments.<\/p>\n\n\n\n

Each Forevermark Diamond Jewellery<\/a> creation is made from exceptionally rare, responsibly sourced natural diamonds, individually inscribed as a mark of authenticity, integrity, and superior quality. This ethos was further highlighted with the launch of the new Forevermark<\/a> Icon Collection, inspired by the North Star\u2014a symbol of clarity, direction, and confidence. The collection features versatile everyday designs, impactful statement pieces, and signature styles across rings, earrings, necklaces, and bracelets.<\/p>\n\n\n\n

The collection launch was accompanied by Forevermark<\/a>\u2019s latest campaign, \u2018My Guiding Light\u2019<\/em>, which celebrates four inspiring women who exemplify contemporary Indian excellence across diverse fields. Olympic double medallist and professional shooter Manu Bhaker, actor Diana Penty, designer-entrepreneur Masaba Gupta, and social entrepreneur Princess Gauravi Kumari of Jaipur share personal stories through digital films on Instagram, reflecting individuality, strength, and purpose. Together, they embody the belief that true confidence and direction come from within, perfectly aligning with the spirit of the Icon Collection.<\/p>\n\n\n\n

All four campaign icons were present at the launch event, adding glamour and gravitas to the evening and reinforcing the store\u2019s status as a landmark in Mumbai\u2019s luxury retail landscape. The occasion was further enriched by the presence of Mumbai Indian cricketers Amelia Kerr, Milly Illingworth, and Sajeevan Sajana, whose journeys of resilience, precision, and perseverance mirror the enduring strength of natural diamonds.<\/p>\n\n\n\n

Commenting on the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group<\/a>, said that India plays a pivotal role in the future of the natural diamond category. She noted that the opening of the largest Forevermark<\/a> store in Mumbai reflects strong consumer demand and the Group\u2019s long-term confidence in the Indian market, as luxury consumption becomes increasingly thoughtful and value-driven.<\/p>\n\n\n\n

Shweta Harit<\/a>, Senior Vice President, De Beers Group<\/a> and CEO of Forevermark<\/a>, added that the Mumbai flagship represents a new chapter in Forevermark\u2019s growth in India. Building on the positive response to the New Delhi store, she highlighted that this global flagship brings together the brand\u2019s vision, retail ambition, and commitment to Indian consumers, while marking an important step toward Forevermark\u2019s goal of establishing 100 stores across India by 2030.<\/p>\n\n\n\n

The Mumbai flagship seamlessly blends Forevermark<\/a>\u2019s contemporary international design language with local sensibilities. Designed as an immersive retail destination, the store showcases everyday diamond jewellery, statement and high jewellery, and iconic designs in a refined environment that reflects the brand\u2019s dedication to experience-led, thoughtful luxury.<\/p>\n","protected":false},"excerpt":{"rendered":"

Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai Forevermark Diamond Jewellery reached a significant milestone in its India journey with the inauguration of De Beers Group\u2019s largest-ever flagship store in Mumbai. Situated at Crest Link, Khar West, along the iconic Linking Road, the expansive 5,000 sq. ft. […]<\/p>\n","protected":false},"author":1,"featured_media":13514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nForevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/01\/09\/forevermark-diamond-jewellery-marks-the-grand-inauguration-of-de-beers-groups-largest-flagship-store-in-mumbai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai - JNI\" \/>\n<meta property=\"og:description\" content=\"Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai Forevermark Diamond Jewellery reached a significant milestone in its India journey with the inauguration of De Beers Group\u2019s largest-ever flagship store in Mumbai. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Forevermark Diamond Jewellery marks the grand inauguration of De Beers Group\u2019s largest flagship store in Mumbai Forevermark Diamond Jewellery reached a significant milestone in its India journey with the inauguration of De Beers Group\u2019s largest-ever flagship store in Mumbai. Situated at Crest Link, Khar West, along the iconic Linking Road, the expansive 5,000 sq. ft.…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=13513"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13513\/revisions"}],"predecessor-version":[{"id":13516,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13513\/revisions\/13516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/13514"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=13513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=13513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=13513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}