{"id":13474,"date":"2025-12-13T06:51:57","date_gmt":"2025-12-13T06:51:57","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13474"},"modified":"2025-12-13T06:52:14","modified_gmt":"2025-12-13T06:52:14","slug":"zen-diamond-partners-with-francorp-to-accelerate-franchise-led-expansion-in-india","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/12\/13\/zen-diamond-partners-with-francorp-to-accelerate-franchise-led-expansion-in-india\/","title":{"rendered":"ZEN DIAMOND PARTNERS WITH FRANCORP TO ACCELERATE FRANCHISE-LED EXPANSION IN INDIA"},"content":{"rendered":"\n

ZEN DIAMOND PARTNERS WITH FRANCORP TO ACCELERATE FRANCHISE-LED EXPANSION IN INDIA<\/strong><\/h1>\n\n\n\n

Global fine-diamond brand with 450 stores worldwide aims for 20+ franchise outlets by 2026 across high-potential Tier 1 and Tier 2 markets<\/strong><\/em><\/p>\n\n\n\n

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Zen Diamond<\/a>\u2014founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890\u2014has announced a strategic partnership with Francorp<\/a>, the franchise consulting arm of Franchise India Brands Limited, to propel its next phase of growth in India through a structured franchise model. With a global presence of over 450 stores across 22 countries and five operational stores in Mumbai, Bengaluru and Chandigarh, the brand now plans to scale its footprint to more than 20 franchise outlets by 2026.<\/p>\n\n\n\n

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Zen Diamond<\/a> brings together its international design pedigree and manufacturing expertise with deep market understanding to offer certified diamond jewellery across bridal, engagement, and everyday luxury collections. The India expansion strategy is focused on premium malls and prominent high-street locations, catering to modern consumers who are increasingly transitioning from unorganised to branded jewellery retail.<\/p>\n\n\n\n

India\u2019s diamond jewellery market crossed USD 8.7 billion in early 2025 and is projected to grow at a CAGR of over 9% through 2030, fuelled by rising disposable incomes, urbanisation, and a growing preference for organised players. Branded diamond jewellery already represents over 40% of sales in Tier 1 cities, while Tier 2 markets contribute nearly 20%\u2014and are expanding rapidly as infrastructure and lifestyle aspirations rise.<\/p>\n\n\n\n

\u201cZen Diamond<\/a> is entering a pivotal growth phase in India, where consumers are actively seeking specialised diamond brands they can trust,\u201d said Neil Sonawala<\/a>, Managing Director, Zen Diamonds India<\/a><\/strong>. \u201cWith a global footprint of 450 stores, and a modern, design-driven identity, we are ideally positioned for Tier 1 and Tier 2 markets. Our partnership with Francorp<\/a> will enable us to scale high-quality franchise stores while ensuring product innovation, service excellence, and transparency remain core to our brand.\u201d<\/p>\n\n\n\n

\u201cSpecialised diamond brands like Zen operate at the convergence of global aspiration and India\u2019s evolving luxury mind-set,\u201d said Gaurav Marya, Foremost Business Advisor, Francorp<\/a> and Chairman, Franchise India Group<\/a><\/strong>. \u201cTier 1 and Tier 2 consumers are increasingly gravitating toward branded, design-led, trustworthy jewellery experiences. With its international legacy and clear operating metrics, Zen Diamond<\/a> is well placed to create a strong franchise ecosystem delivering sustained returns while upholding global brand standards.\u201d<\/p>\n\n\n\n

Zen Diamonds<\/a>\u2019 global brand appeal is further strengthened through marquee partnerships, including Jennifer Lopez as its international brand ambassador, and collaborations with platforms such as Pernia\u2019s Pop-Up Shop\u2014enhancing its fashion-forward positioning and digital reach.<\/p>\n\n\n\n

About Zen Diamonds<\/a><\/strong>
Zen Diamonds<\/a> is an international diamond jewellery brand founded in Istanbul in 2000 by Emil Guzelis, whose family has been in jewellery making since 1890. With more than 450 stores worldwide, Zen Diamonds<\/a> offers a wide portfolio of certified diamond jewellery across bridal, engagement and every day wear segments, supported by modern manufacturing, quality assurance and a distinct contemporary design language. In India, Zen Diamonds<\/a> currently operates stores in Mumbai, Bengaluru and Chandigarh and is entering a hyper-expansion phase through a franchise-led model.<\/p>\n\n\n\n

About Francorp<\/strong>\u00a0
Francorp<\/a>, part of Franchise India Brands Limited, is a leading franchise consulting firm in India specialising in franchise strategy, business model design, investor recruitment and rollout planning across categories including fashion, F&B, retail and lifestyle. With deep experience in bringing global brands to India and scaling domestic concepts, Francorp<\/a> supports brands through end-to-end franchise lifecycle management and multi-city expansion.\u200b<\/p>\n\n\n\n

For more details\/for any media enquiries, contact us on pr@franchiseindia.in<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ZEN DIAMOND PARTNERS WITH FRANCORP TO ACCELERATE FRANCHISE-LED EXPANSION IN INDIA Global fine-diamond brand with 450 stores worldwide aims for 20+ franchise outlets by 2026 across high-potential Tier 1 and Tier 2 markets Zen Diamond\u2014founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890\u2014has announced a strategic partnership with Francorp, 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"ZEN DIAMOND PARTNERS WITH FRANCORP TO ACCELERATE FRANCHISE-LED EXPANSION IN INDIA Global fine-diamond brand with 450 stores worldwide aims for 20+ franchise outlets by 2026 across high-potential Tier 1 and Tier 2 markets Zen Diamond\u2014founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890\u2014has announced a strategic partnership with Francorp,…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=13474"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13474\/revisions"}],"predecessor-version":[{"id":13480,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13474\/revisions\/13480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/13476"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=13474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=13474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=13474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}