{"id":13463,"date":"2025-12-12T09:35:44","date_gmt":"2025-12-12T09:35:44","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13463"},"modified":"2025-12-12T09:36:23","modified_gmt":"2025-12-12T09:36:23","slug":"vbj-since-1900-launches-the-lucky-7-bracelet-an-exclusive-ms-dhoni-signature-edition","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/12\/12\/vbj-since-1900-launches-the-lucky-7-bracelet-an-exclusive-ms-dhoni-signature-edition\/","title":{"rendered":"VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition<\/h1>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/IMG-5-3.jpeg\" alt=\"\" class=\"wp-image-13465\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:750px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/IMG-5-3.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/IMG-5-3-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/IMG-5-3-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/IMG-5-3-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ Since 1900<\/a>, in partnership with Platinum Guild International, has introduced the \u2018Lucky 7 Bracelet\u2019, a platinum and zirconium ceramic creation inspired by MS Dhoni\u2019s personal legacy and distinctive leadership style.<\/p>\n\n\n\n<p>The iconic piece\u2014crafted exclusively by <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> under PGI\u2019s Men of Platinum initiative\u2014blends sporting heritage with masterful craftsmanship. Vaishali Banerjee, Managing Director \u2013 India &amp; Middle East at PGI, noted that platinum continues to see strong growth in India, especially in men\u2019s jewellery, due to its rarity, strength, and modern appeal. She highlighted that the Lucky 7 Bracelet reflects the confidence and innovation driving this category\u2019s expansion.<\/p>\n\n\n\n<p>The number 7, deeply tied to Dhoni\u2019s identity\u2014born on 7 July and known for his iconic jersey number\u2014serves as the inspiration behind the design. The bracelet showcases a bold platinum\u2013zirconium ceramic interpretation of the number 7, capturing rhythmic lines and understated geometry that echo Dhoni\u2019s journey.<\/p>\n\n\n\n<p>Entirely conceptualised and crafted by <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> artisans, the bracelet embodies the brand\u2019s hallmark precision, purity, and heritage, mirroring Dhoni\u2019s calm authority. Amarendran Vummidi, Managing Partner, explained that the design aimed to translate Dhoni\u2019s discipline and composure into a tangible form.<\/p>\n\n\n\n<p>Pallavi Sharma, Deputy Country Manager \u2013 India &amp; Middle East, PGI, added that the Men of Platinum <a href=\"https:\/\/www.vummidi.com\/platinum\/msd-signature-collection\" target=\"_blank\" rel=\"noreferrer noopener\">MS Dhoni Signature Edition<\/a> reflects evolving preferences in men\u2019s jewellery, with 95% pure platinum lending the piece both elegance and strength.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jithendra-vummidi-89a572128?original_referer=https%3A%2F%2Fin.linkedin.com%2F&amp;originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Jithendra Vummidi, Managing Partner<\/a>, described the bracelet as a modern expression of <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a>\u2019s legacy\u2014melding contemporary design with timeless craftsmanship, making it an ideal gift for today\u2019s jewellery enthusiasts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-819x1024.png\" alt=\"\" class=\"wp-image-13467\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:500px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-819x1024.png 819w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-240x300.png 240w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-768x960.png 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-1229x1536.png 1229w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34-600x750.png 600w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/12\/image-34.png 1280w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>As a fifth-generation brand, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ Since 1900<\/a> holds a distinguished place in India\u2019s cultural history, including its role in rediscovering and crafting the historic Sengol now installed in the new Parliament. The Lucky 7 Bracelet continues this tradition of meaningful artistry and will be available exclusively at VBJ\u2019s Anna Salai and Anna Nagar stores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition VBJ Since 1900, in partnership with Platinum Guild International, has introduced the \u2018Lucky 7 Bracelet\u2019, a platinum and zirconium ceramic creation inspired by MS Dhoni\u2019s personal legacy and distinctive leadership style. The iconic piece\u2014crafted exclusively by VBJ under PGI\u2019s Men [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/12\/12\/vbj-since-1900-launches-the-lucky-7-bracelet-an-exclusive-ms-dhoni-signature-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition - JNI\" \/>\n<meta property=\"og:description\" content=\"VBJ Since 1900 Launches \u201cThe Lucky 7 Bracelet\u201d \u2013 An Exclusive MS Dhoni Signature Edition VBJ Since 1900, in partnership with Platinum Guild International, has introduced the \u2018Lucky 7 Bracelet\u2019, a platinum and zirconium ceramic creation inspired by MS Dhoni\u2019s personal legacy and distinctive leadership style. 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