{"id":13057,"date":"2025-11-13T09:31:35","date_gmt":"2025-11-13T09:31:35","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13057"},"modified":"2025-11-13T09:31:45","modified_gmt":"2025-11-13T09:31:45","slug":"indriya-introduces-rajashree-the-bridal-collection-of-maharashtra","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/11\/13\/indriya-introduces-rajashree-the-bridal-collection-of-maharashtra\/","title":{"rendered":"Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra<\/h1>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-2-2.jpeg\" alt=\"\" class=\"wp-image-13059\" style=\"border-width:3px;border-radius:5px;width:700px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-2-2.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-2-2-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-2-2-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-2-2-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em><a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a><\/em>, the jewellery brand from <strong>Aditya Birla Jewellery<\/strong>, proudly presents <strong>Rajashree<\/strong>, a breathtaking bridal collection inspired by the rich cultural heritage of Maharashtra. Designed for the bride who carries her legacy with pride and has long envisioned her perfect day, <em>Rajashree<\/em> transforms the state\u2019s glorious traditions into a shining celebration of strength, beauty, and artistry.<\/p>\n\n\n\n<p>More than just jewellery, <em>Rajashree<\/em> is an emotion \u2014 an ode to pride, resilience, and timeless craftsmanship. Each piece in the collection reflects the regal essence of Maharashtra through intricate detailing and layered storytelling.<\/p>\n\n\n\n<p>At its core, <em>Rajashree<\/em> unfolds in <strong>three symbolic layers<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vajratik Haar<\/strong> \u2013 Adorned with the iconic <em>Chandrakor Tilak<\/em>, <em>Vajratik Haar<\/em>, and <em>Shindeshahi<\/em> motifs, this layer pays homage to legacy and valor, crafted in resplendent gold.<\/li>\n\n\n\n<li><strong>Champli Haar<\/strong> \u2013 Inspired by jasmine blooms, this layer features green aventurine stones, traditional Maharashtrian beads, and a central <em>Lakshmi<\/em> pendant framed by paisley and mango motifs, <em>Bel Pan<\/em> leaves, <em>Thishi<\/em> beads, and ruby-studded <em>Chakupara<\/em> danglers \u2014 symbolizing prosperity and new beginnings.<\/li>\n\n\n\n<li><strong>Saaj Haar<\/strong> \u2013 The final layer glows with divine devotion, celebrating <em>Vishnu\u2019s ten avatars<\/em> \u2014 a serene tribute to faith, craftsmanship, and continuity.<\/li>\n<\/ul>\n\n\n\n<p>For generations, Maharashtrian brides have dreamt of a wedding look that captures their roots and radiance. <em>Rajashree<\/em> turns that dream into reality \u2014 a fusion of cultural splendor and contemporary grace.<\/p>\n\n\n\n<p>The <em>Rajashree<\/em> brand film beautifully encapsulates this vision of the modern Maharashtrian bride \u2014 confident yet rooted, elegant yet powerful. Released in Marathi and Hindi across TV and digital platforms, the film reflects the emotional depth and cultural pride behind the collection.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sandeep-kohli-29635a4?originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sandeep Kohli<\/strong>, CEO, Indriya<\/a>, shared, \u201cWith <em>Rajashree<\/em>, we aim to deepen our connection with Maharashtra by celebrating its royal artistry and timeless traditions. This collection is a step towards positioning <a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a> as a leading name in regional bridal jewellery \u2014 creating designs that speak to brides who treasure their heritage.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abhishek-rastogi-46784055?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Abhishek Rastogi<\/strong>, Head of Design, Indriya<\/a>, added, \u201cOur goal was to capture the divine essence of Maharashtra through design. <em>Rajashree<\/em> is where heritage meets innovation \u2014 each layer tells a story of faith, craftsmanship, and emotion, brought to life through meticulous detailing and artistry.\u201d<\/p>\n\n\n\n<p>With a growing network of <strong>36 stores across India<\/strong>, <em><a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a><\/em> continues to bring authentic, exquisitely designed bridal jewellery closer to brides nationwide.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra Indriya, the jewellery brand from Aditya Birla Jewellery, proudly presents Rajashree, a breathtaking bridal collection inspired by the rich cultural heritage of Maharashtra. Designed for the bride who carries her legacy with pride and has long envisioned her perfect day, Rajashree transforms the state\u2019s glorious traditions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/11\/13\/indriya-introduces-rajashree-the-bridal-collection-of-maharashtra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra - JNI\" \/>\n<meta property=\"og:description\" content=\"Indriya Introduces Rajashree \u2013 The Bridal Collection of Maharashtra Indriya, the jewellery brand from Aditya Birla Jewellery, proudly presents Rajashree, a breathtaking bridal collection inspired by the rich cultural heritage of Maharashtra. 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