{"id":13013,"date":"2025-11-10T07:58:54","date_gmt":"2025-11-10T07:58:54","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=13013"},"modified":"2025-11-10T08:01:35","modified_gmt":"2025-11-10T08:01:35","slug":"world-gold-council-unveils-its-aaj-ka-gold-campaign-for-indias-digital-first-investors","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/11\/10\/world-gold-council-unveils-its-aaj-ka-gold-campaign-for-indias-digital-first-investors\/","title":{"rendered":"World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors<\/h1>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-1-1.jpeg\" alt=\"\" class=\"wp-image-13014\" style=\"border-width:3px;border-radius:5px;width:722px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-1-1.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-1-1-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-1-1-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/11\/IMG-1-1-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.gold.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Gold Council<\/a> has introduced its first India-centric Gold ETF campaign built around the message <em>\u2018It\u2019s Aaj Ka Gold\u2019<\/em>\u2014symbolising gold for today\u2019s generation. Designed for young, tech-savvy investors, the campaign seeks to modernise perceptions of gold investment by bridging the awareness-to-action gap and highlighting the accessibility, liquidity, and strategic importance of Gold ETFs in contemporary portfolios.<\/p>\n\n\n\n<p>\u201cGold ETFs represent a significant shift in how younger investors engage with gold\u2014evolving it from a traditional asset into a smart, strategic component of a modern investment mix,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/arti-saxena-8430828?originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Arti Saxena<\/a>, Head of Marketing, India, <a href=\"https:\/\/www.gold.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Gold Council<\/a>.<\/p>\n\n\n\n<p>She added, \u201cOur goal with this campaign is to foster meaningful conversations that help young investors appreciate gold\u2019s lasting value while aligning it with the flexibility and transparency they expect today. With affordable entry points starting at just \u20b9200, physical asset backing, and high liquidity, Gold ETFs are well-positioned to become a preferred investment avenue for the new generation.\u201d<\/p>\n\n\n\n<p>Targeting investors aged 20\u201335, the campaign connects with three distinct segments: <em>\u2018Fun Portfolio Builders\u2019<\/em> (20\u201324), <em>\u2018Confident Progressives\u2019<\/em> (25\u201330), and <em>\u2018Future-Focused Achievers\u2019<\/em> (30\u201335). United by their pursuit of effortless wealth creation, these groups are introduced to Gold ETFs as a secure, regulated, and easy-to-manage investment option.<\/p>\n\n\n\n<p>The campaign includes three short films and four key visuals that creatively communicate these advantages. One standout film, <em>\u201cLow Entry Barrier,\u201d<\/em> uses humour to depict how Gold ETFs can resolve end-of-month money struggles\u2014showing that with just \u20b9200, investors can begin their journey in gold through a regulated, accessible, and physically backed instrument.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors The World Gold Council has introduced its first India-centric Gold ETF campaign built around the message \u2018It\u2019s Aaj Ka Gold\u2019\u2014symbolising gold for today\u2019s generation. Designed for young, tech-savvy investors, the campaign seeks to modernise perceptions of gold investment by bridging the awareness-to-action [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/11\/10\/world-gold-council-unveils-its-aaj-ka-gold-campaign-for-indias-digital-first-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors - JNI\" \/>\n<meta property=\"og:description\" content=\"World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors The World Gold Council has introduced its first India-centric Gold ETF campaign built around the message \u2018It\u2019s Aaj Ka Gold\u2019\u2014symbolising gold for today\u2019s generation. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"World Gold Council Unveils \u2018It\u2019s Aaj Ka Gold\u2019 Campaign for India\u2019s Digital-First Investors The World Gold Council has introduced its first India-centric Gold ETF campaign built around the message \u2018It\u2019s Aaj Ka Gold\u2019\u2014symbolising gold for today\u2019s generation. Designed for young, tech-savvy investors, the campaign seeks to modernise perceptions of gold investment by bridging the awareness-to-action&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=13013"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13013\/revisions"}],"predecessor-version":[{"id":13016,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/13013\/revisions\/13016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/13015"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=13013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=13013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=13013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}