{"id":12730,"date":"2025-10-14T07:51:29","date_gmt":"2025-10-14T07:51:29","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12730"},"modified":"2025-10-14T07:52:20","modified_gmt":"2025-10-14T07:52:20","slug":"vbj-since-1900-introduces-divine-diwali-a-tribute-to-light-legacy-and-craftsmanship","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/14\/vbj-since-1900-introduces-divine-diwali-a-tribute-to-light-legacy-and-craftsmanship\/","title":{"rendered":"VBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship"},"content":{"rendered":"\n

VBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

VBJ Since 1900 (Vummidi Bangaru Jewellers)<\/a>, one of India\u2019s most trusted heritage jewellery houses, welcomes the festive season with Divine Diwali<\/em> \u2014 a celebration of light, legacy, and artistry. Rooted in rich South Indian tradition and reimagined for the modern generation, VBJ<\/a> continues its 125-year legacy of blending timeless craftsmanship with contemporary elegance.<\/p>\n\n\n\n

This Diwali, VBJ<\/a> invites its patrons to celebrate with creations that beautifully merge heritage with innovation. As part of the Divine Diwali<\/em> celebrations, customers can avail 20% off on making charges and VA<\/strong> across gold, diamond, platinum, precious stone jewellery, and silverware. The brand is also offering \u20b9125 off per gram on gold jewellery<\/strong> and 10% off on making charges and VA on silver jewellery<\/strong>, valid from October 4 to October 26, 2025<\/strong>. In addition, festive shoppers can enjoy instant discounts up to \u20b910,000<\/strong> on HDFC Bank Credit Cards.<\/p>\n\n\n\n

As a fifth-generation family-run legacy brand, VBJ<\/a> takes immense pride in being the creators of the historic Sengol<\/em> (sceptre) \u2014 a sacred emblem of India\u2019s democratic journey. Unearthed after 72 years through meticulous research by the VBJ team, the Sengol now stands beside the Speaker\u2019s chair in India\u2019s new Parliament building, symbolising VBJ<\/a>\u2019s enduring link with the nation\u2019s cultural and spiritual heritage.<\/p>\n\n\n\n

This legacy continues to shine through VBJ<\/a>\u2019s festive collections, including the much-loved Jhumka Festival<\/em>, showcasing over 2,000 uniquely handcrafted jhumkas<\/strong>, each a masterpiece created for the first time. The brand also presents the Florals Collection<\/em> inspired by nature, a sophisticated Solitaire Collection<\/em>, and the Glitter of Silverware<\/em> series \u2014 perfect for festive gifting and adornment, each piece reflecting unmatched finesse and elegance.<\/p>\n\n\n\n

\u201cDiwali is a time of joy, gratitude, and connection,\u201d said Amarendran Vummidi<\/strong>, Managing Partner, VBJ<\/a>. \u201cThis season, customers are seeking jewellery that feels personal yet timeless. With Divine Diwali<\/em>, we aim to make every moment of adornment and gifting truly meaningful across generations.\u201d<\/p>\n\n\n\n

Adding to this, Jithendra Vummidi<\/strong>, Managing Partner, VBJ<\/a>, remarked, \u201cEvery festive collection at VBJ is a continuation of our heritage. From the artistic craftsmanship of the Jhumka Festival to the radiant allure of our solitaires and silverware, each creation embodies the spirit of celebration. Our Divine Diwali<\/em> d\u00e9cor further enhances the in-store experience, bringing festive magic to life.\u201d<\/p>\n\n\n\n

The Divine Diwali<\/em> offers are available at all VBJ<\/a> stores in Anna Salai<\/strong> and Anna Nagar<\/strong>, continuing the brand\u2019s illustrious tradition of excellence, artistry, and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

VBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India\u2019s most trusted heritage jewellery houses, welcomes the festive season with Divine Diwali \u2014 a celebration of light, legacy, and artistry. Rooted in rich South Indian tradition and reimagined for the modern generation, […]<\/p>\n","protected":false},"author":1,"featured_media":12731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nVBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/14\/vbj-since-1900-introduces-divine-diwali-a-tribute-to-light-legacy-and-craftsmanship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship - JNI\" \/>\n<meta property=\"og:description\" content=\"VBJ Since 1900 Introduces \u2018Divine Diwali\u2019 \u2013 A Tribute to Light, Legacy, and Craftsmanship VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India\u2019s most trusted heritage jewellery houses, welcomes the festive season with Divine Diwali \u2014 a celebration of light, legacy, and artistry. 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