{"id":12650,"date":"2025-10-08T07:34:21","date_gmt":"2025-10-08T07:34:21","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12650"},"modified":"2025-10-08T07:36:46","modified_gmt":"2025-10-08T07:36:46","slug":"mouni-roy-joins-ivana-jewels-as-the-face-of-its-lab-grown-diamond-collection","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/08\/mouni-roy-joins-ivana-jewels-as-the-face-of-its-lab-grown-diamond-collection\/","title":{"rendered":"Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection"},"content":{"rendered":"\n

Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection<\/h1>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ivana<\/a> is planning an ambitious expansion, aiming to launch 150 stores across India by March 2030. While it currently has a strong presence in North and Central India, the brand is set to enter the South Indian market in the coming year.<\/p>\n\n\n\n

As lab-grown diamonds continue to grow in appeal among the younger generation, Ivana<\/a> is bolstering its reach through both physical outlets and online platforms to meet the rising demand for accessible and eco-friendly jewellery.<\/p>\n\n\n\n

\"\"
Mouni Roy<\/strong>
Indian actress<\/figcaption><\/figure>\n\n\n\n
\n

The brand\u2019s latest advertising campaign stars Mouni Roy<\/a><\/strong> and is titled \u201cSee it. Wear it. Believe it.\u201d<\/em> Rather than focusing solely on technical details of lab-grown diamonds, the campaign highlights what today\u2019s consumers truly value\u2014unique design, personal style, and self-expression. It emphasizes how jewellery can be an intimate and joyful extension of one\u2019s identity.<\/p>\n<\/blockquote>\n\n\n\n

\"\"
Ayushi Jindal<\/a><\/strong>, co-founder of Ivana<\/a><\/figcaption><\/figure>\n\n\n\n
\n

Ayushi Jindal<\/a><\/strong>, co-founder of Ivana<\/a>, shared:
\u201cThis campaign with Mouni<\/a> is all about celebrating authenticity and individuality\u2014key values that Ivana proudly represents.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Ivana<\/a> has recently secured Rs 2 crore in seed funding from Avinya Ventures and has its sights set on a major growth milestone\u2014boosting its revenue to Rs 60 crore by FY26. The brand operates through a hybrid retail strategy that includes both company-owned and franchise stores, with 12 to 15 new locations expected in the current fiscal year.<\/p>\n\n\n\n

In response to the increasing interest in lab-grown diamonds among younger shoppers, Ivana<\/a> continues to strengthen its footprint across India via both offline and digital channels, offering a stylish, sustainable alternative in fine jewellery.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection Ivana is planning an ambitious expansion, aiming to launch 150 stores across India by March 2030. While it currently has a strong presence in North and Central India, the brand is set to enter the South Indian market in the coming year. […]<\/p>\n","protected":false},"author":1,"featured_media":12653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/08\/mouni-roy-joins-ivana-jewels-as-the-face-of-its-lab-grown-diamond-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection - JNI\" \/>\n<meta property=\"og:description\" content=\"Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection Ivana is planning an ambitious expansion, aiming to launch 150 stores across India by March 2030. 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While it currently has a strong presence in North and Central India, the brand is set to enter the South Indian market in the coming year.…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12650"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12650\/revisions"}],"predecessor-version":[{"id":12659,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12650\/revisions\/12659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12653"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}