{"id":12644,"date":"2025-10-08T07:29:25","date_gmt":"2025-10-08T07:29:25","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12644"},"modified":"2025-10-08T07:29:36","modified_gmt":"2025-10-08T07:29:36","slug":"tyaani-features-zeenat-aman-as-the-face-of-ageless-elegance-in-forces-of-tyaani","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/08\/tyaani-features-zeenat-aman-as-the-face-of-ageless-elegance-in-forces-of-tyaani\/","title":{"rendered":"Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019"},"content":{"rendered":"\n

Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019<\/h1>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The iconic actress of 1970s Bollywood, Zeenat Aman<\/a>, remains as captivating and relevant as ever, proving that true glamour doesn\u2019t fade\u2014it transforms. The Forces of Tyaani<\/em> campaign goes beyond honoring her legacy; it\u2019s a powerful statement that like fine jewellery, truly timeless women never lose their brilliance.<\/p>\n\n\n\n

By choosing Aman as the face of this campaign, Tyaani<\/a> is making a bold move against the jewellery industry’s obsession with youth, instead celebrating the growing influence of older Indian women in the luxury space\u2014women who are confident, affluent, and drawn to meaningful, enduring designs rather than fleeting trends.<\/p>\n\n\n\n

This campaign is a significant milestone in the ongoing Forces of Tyaani<\/em> series, which has already featured leading names like Shefali Shah, Rasika Dugal, Tillotama Shome, Shweta Tripathi, Jiya Shankar, Shalini Pandey, Kalki Koechlin, Jim Sarbh, and Kusha Kapila. But with Zeenat Aman<\/a> at the helm, the campaign reaches a defining moment\u2014led by a timeless icon whose charm spans generations.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

In the campaign video, Zeenat Aman<\/a><\/strong> speaks with confidence and grace:
\u201cI am\u2014and always will be\u2014Zeenat Aman. Today, tomorrow, always. They don\u2019t make icons like they used to.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Karan Johar<\/a><\/strong>, Tyaani<\/a>\u2019s founder, shares his excitement:<\/p>\n\n\n\n

\n

\u201cHaving the legendary Zeenat Aman lead Forces of Tyaani<\/em> <\/a>is like a dream come true. Her legacy has stood the test of time, her words have influenced generations, and her individuality remains untouched by age. At Tyaani<\/a>, we\u2019ve always believed that true luxury lies in individuality\u2014and Zeenat embodies that perfectly.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The collection at the core of this campaign features Tyaani<\/a>\u2019s signature uncut diamond jewellery. Originating in the 18th century, this technique has been adapted by Tyaani<\/a> for the modern woman. Known for its brilliance and lightweight design, it avoids the use of wax, allowing natural light to enhance each stone\u2019s sparkle. These pieces perfectly embody Tyaani<\/a>\u2019s fusion of age-old craftsmanship with a modern outlook\u2014just like Zeenat Aman<\/a>\u2019s enduring and ever-evolving allure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019 The iconic actress of 1970s Bollywood, Zeenat Aman, remains as captivating and relevant as ever, proving that true glamour doesn\u2019t fade\u2014it transforms. The Forces of Tyaani campaign goes beyond honoring her legacy; it\u2019s a powerful statement that like fine jewellery, truly […]<\/p>\n","protected":false},"author":1,"featured_media":12645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019 - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/08\/tyaani-features-zeenat-aman-as-the-face-of-ageless-elegance-in-forces-of-tyaani\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019 - JNI\" \/>\n<meta property=\"og:description\" content=\"Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019 The iconic actress of 1970s Bollywood, Zeenat Aman, remains as captivating and relevant as ever, proving that true glamour doesn\u2019t fade\u2014it transforms. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Tyaani Features Zeenat Aman as the Face of Ageless Elegance in \u2018Forces of Tyaani\u2019 The iconic actress of 1970s Bollywood, Zeenat Aman, remains as captivating and relevant as ever, proving that true glamour doesn\u2019t fade\u2014it transforms. The Forces of Tyaani campaign goes beyond honoring her legacy; it\u2019s a powerful statement that like fine jewellery, truly…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12644"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12644\/revisions"}],"predecessor-version":[{"id":12649,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12644\/revisions\/12649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12645"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}