{"id":12603,"date":"2025-10-04T11:02:21","date_gmt":"2025-10-04T11:02:21","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12603"},"modified":"2025-10-04T11:07:18","modified_gmt":"2025-10-04T11:07:18","slug":"vbj-established-in-1900-announces-the-launch-of-the-grand-jhumka-festival","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/04\/vbj-established-in-1900-announces-the-launch-of-the-grand-jhumka-festival\/","title":{"rendered":"VBJ, established in 1900, announces the launch of the Grand Jhumka Festival."},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">VBJ, established in 1900, announces the launch of the Grand Jhumka Festival.<\/h1>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/10\/IMG-5.jpeg\" alt=\"\" class=\"wp-image-12605\" style=\"border-width:3px;border-radius:5px;width:730px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/10\/IMG-5.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/10\/IMG-5-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/10\/IMG-5-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/10\/IMG-5-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>VBJ Since 1900<\/strong> (Vummidi Bangaru Jewellers)<\/a>, one of India\u2019s most trusted heritage jewellery brands, has officially launched its <strong>first Jhumka Festival<\/strong>, a month-long event that celebrates traditional and contemporary design, running from <strong>October 1 to October 31, 2025<\/strong>.<\/p>\n\n\n\n<p>The festival is a tribute to South Indian traditions, reinterpreted for modern women. It features a remarkable collection of <strong>gold, silver, and diamond jhumkas<\/strong>, capturing the rich variety of feminine style in India. The range includes <strong>heritage temple-inspired designs, bold and event-worthy styles, diamond-accented pieces<\/strong>, and <strong>lightweight \u201cbaby jhumkas\u201d<\/strong> that offer both charm and comfort. Created for <strong>younger shoppers, professionals, and jewellery enthusiasts<\/strong>, the collection balances elegance, versatility, and modern-day wearability. The lighter designs follow current fashion trends, making them stylish yet attainable.<\/p>\n\n\n\n<p>As a legacy brand passed down through five generations, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> is known for its historical contributions, including crafting the <strong>Sengol (a ceremonial sceptre)<\/strong>\u2014a symbol of India\u2019s democratic spirit. This sceptre was recently rediscovered after more than seven decades and now sits in the new Indian Parliament near the Speaker\u2019s seat. The Jhumka Festival builds on this prestigious heritage, celebrating the enduring appeal of one of India\u2019s most beloved jewellery types.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/amar-vummidi-65b14777?original_referer=https%3A%2F%2Fin.linkedin.com%2F&amp;originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Amarendran Vummidi<\/a><\/strong>, Managing Partner of <a href=\"https:\/\/www.vummidi.com\/\" rel=\"nofollow\">VBJ<\/a>, shared his thoughts on the event:<br><em>\u201cFor 125 years, VBJ has respected traditional Indian jewellery while adapting to the present. This festival turns the jhumka into more than just an accessory\u2014it becomes a statement of self-expression, identity, and grace.\u201d<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jithendra-vummidi-89a572128?originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Jithendra Vummidi<\/a><\/strong>, Managing Partner of <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a>, shared his thoughts by saying that a <strong>jhumka is more than just jewellery<\/strong>\u2014it&#8217;s a symbol of <strong>memories, personality, and deep emotions<\/strong>. He emphasized that through this festival, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> is <strong>honouring a timeless piece that continues to stay relevant across generations<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>This collection stands out with its <strong>signature South Indian craftsmanship<\/strong>, featuring <strong>tight close settings, vibrant stone embellishments, tassels designed for easy movement, and lightweight designs<\/strong> for comfortable daily wear. The campaign brings a touch of nostalgia with its catchy tagline, <strong>\u201cJhumka gira re\u2026VBJ ke bazaar mein,\u201d<\/strong> creating a fun, cross-generational connection. The <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> Jhumka Festival Collection is available at all <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> outlets and online, and customers can also choose from a range of <strong>personalised design services<\/strong>, keeping with the brand\u2019s longstanding commitment to excellence and customization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VBJ, established in 1900, announces the launch of the Grand Jhumka Festival. VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India\u2019s most trusted heritage jewellery brands, has officially launched its first Jhumka Festival, a month-long event that celebrates traditional and contemporary design, running from October 1 to October 31, 2025. The festival is a tribute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VBJ, established in 1900, announces the launch of the Grand Jhumka Festival. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/04\/vbj-established-in-1900-announces-the-launch-of-the-grand-jhumka-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VBJ, established in 1900, announces the launch of the Grand Jhumka Festival. - JNI\" \/>\n<meta property=\"og:description\" content=\"VBJ, established in 1900, announces the launch of the Grand Jhumka Festival. 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VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India\u2019s most trusted heritage jewellery brands, has officially launched its first Jhumka Festival, a month-long event that celebrates traditional and contemporary design, running from October 1 to October 31, 2025. 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