{"id":12590,"date":"2025-10-04T08:12:55","date_gmt":"2025-10-04T08:12:55","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12590"},"modified":"2025-10-04T08:13:40","modified_gmt":"2025-10-04T08:13:40","slug":"tanishq-and-sachin-tendulkar-champion-gold-exchange-initiative-to-reduce-imports-and-strengthen-self-reliance","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/04\/tanishq-and-sachin-tendulkar-champion-gold-exchange-initiative-to-reduce-imports-and-strengthen-self-reliance\/","title":{"rendered":"Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance"},"content":{"rendered":"\n

Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance<\/h1>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Tanishq<\/a>, the jewellery brand from the House of Tata, has launched one of India\u2019s largest gold exchange initiatives<\/a><\/strong>, encouraging families to bring their unused gold out of lockers and transform it into new jewellery. The campaign sheds light on a critical issue \u2014 while Indian households collectively possess around 25,000 tonnes of gold<\/strong>, nearly 99% of India\u2019s annual gold demand<\/strong> continues to be met through imports.<\/p>\n\n\n\n

Through this initiative, Tanishq<\/a> aims to empower consumers<\/strong> to refresh their family heirlooms while contributing to the nation\u2019s goal of reducing gold imports. To strengthen the campaign\u2019s message of trust and transparency<\/strong>, Tanishq<\/a> has teamed up with cricket legend Sachin Tendulkar<\/a><\/strong>.<\/p>\n\n\n\n

In a first-of-its-kind offer, Tanishq<\/a> is providing 0% deduction on gold exchange<\/strong> across all karatages, including 9KT, valid until October 21, 2025<\/strong>. The brand\u2019s Gold Exchange Programme has already witnessed participation from over 30 lakh customers<\/strong>, resulting in the exchange of nearly 1.7 lakh kilograms of gold<\/strong> \u2014 accounting for about 40% of Tanishq<\/a>\u2019s total business<\/strong>.<\/p>\n\n\n\n

Ajoy Chawla<\/strong>, CEO \u2013 Jewellery Division, Titan Company Limited<\/a>, stated, \u201cEach time a family exchanges even a gram of their old gold, they help the nation by reducing its reliance on imports. That\u2019s the power of gold exchange \u2014 it brings personal joy while contributing to national progress. With our first-ever 0% deduction offer across all karatages, we\u2019re making it simpler for every Indian to join the movement toward a self-reliant India.\u201d<\/p>\n\n\n\n

Sachin Tendulkar<\/a><\/strong> added, \u201cGold is deeply ingrained in the fabric of Indian life \u2014 treasured, gifted, and passed down through generations. Tanishq<\/a>\u2019s Gold Exchange provides a trustworthy and transparent way for families to renew their legacy. Every exchange not only transforms old jewellery into modern designs but also contributes to reducing India\u2019s dependence on gold imports \u2014 a true win for every Indian.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance Tanishq, the jewellery brand from the House of Tata, has launched one of India\u2019s largest gold exchange initiatives, encouraging families to bring their unused gold out of lockers and transform it into new jewellery. The campaign sheds light on a critical […]<\/p>\n","protected":false},"author":1,"featured_media":12591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/10\/04\/tanishq-and-sachin-tendulkar-champion-gold-exchange-initiative-to-reduce-imports-and-strengthen-self-reliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance - JNI\" \/>\n<meta property=\"og:description\" content=\"Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance Tanishq, the jewellery brand from the House of Tata, has launched one of India\u2019s largest gold exchange initiatives, encouraging families to bring their unused gold out of lockers and transform it into new jewellery. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Tanishq and Sachin Tendulkar Champion Gold Exchange Initiative to Reduce Imports and Strengthen Self-Reliance Tanishq, the jewellery brand from the House of Tata, has launched one of India\u2019s largest gold exchange initiatives, encouraging families to bring their unused gold out of lockers and transform it into new jewellery. The campaign sheds light on a critical…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12590"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12590\/revisions"}],"predecessor-version":[{"id":12594,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12590\/revisions\/12594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12591"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}