{"id":12527,"date":"2025-09-27T07:11:31","date_gmt":"2025-09-27T07:11:31","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12527"},"modified":"2025-09-27T07:12:41","modified_gmt":"2025-09-27T07:12:41","slug":"irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/","title":{"rendered":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-4-1.jpeg\" alt=\"\" class=\"wp-image-12529\" style=\"border-width:3px;border-radius:5px;width:663px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-4-1.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-4-1-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-4-1-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-4-1-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Luxury diamond jewellery brand <strong><a href=\"https:\/\/www.irasva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Irasva<\/a><\/strong> has unveiled <strong>R\u00fch<\/strong>, a new bridal capsule collection inspired by <strong>Pichwai art<\/strong>, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, <strong>R\u00fch<\/strong> weaves together heritage, spirituality, and modern elegance.<\/p>\n\n\n\n<p>Reflecting <a href=\"https:\/\/www.irasva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Irasva<\/a>\u2019s philosophy of blending contemporary design with Indian traditions, the collection translates <strong>spiritual motifs and symbolic artistry<\/strong> into jewellery crafted not just for brides but also for their mothers, sisters, and bridesmaids. Each creation is <strong>hand-painted by master artisans<\/strong> using delicate miniature brush techniques, celebrating the intricate beauty of Pichwai paintings.<\/p>\n\n\n\n<p>Key <strong>symbolic motifs<\/strong> in the collection include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lotus flowers<\/strong> \u2013 signifying purity and spiritual awakening,<\/li>\n\n\n\n<li><strong>Tree branches<\/strong> \u2013 representing grounding and growth,<\/li>\n\n\n\n<li><strong>Celestial blue backdrops<\/strong> \u2013 symbolising divine connection with Lord Krishna.<\/li>\n<\/ul>\n\n\n\n<p>More than ornamental, these elements capture the <strong>emotional and spiritual significance<\/strong> of the bridal journey, making <strong>R\u00fch<\/strong> a meaningful collection for today\u2019s women who seek depth and symbolism in their jewellery.<\/p>\n\n\n\n<p><strong>\u201cThe R\u00fch Collection honours the essence of Indian heritage \u2014 at once delicate and powerful, intricate yet deeply meaningful. Inspired by Pichwai artistry, each jewel incorporates sacred motifs such as the lotus and kadamba tree, symbolising purity, growth, and divine connection. R\u00fch goes beyond ornamentation \u2014 it is heritage transformed into soul and spirit,\u201d<\/strong> shared <strong><a href=\"https:\/\/www.irasva.com\/pages\/the-house\" target=\"_blank\" rel=\"noreferrer noopener\">Leshna Shah<\/a>, Founder &amp; Creative Director of <a href=\"https:\/\/www.irasva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Irasva<\/a>.<\/strong><\/p>\n\n\n\n<p><strong>R\u00fch<\/strong> forms an integral part of <a href=\"https:\/\/www.irasva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Irasva<\/a>\u2019s larger bridal portfolio, which also showcases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amara<\/strong> \u2013 timeless silhouettes representing eternal love,<\/li>\n\n\n\n<li><strong>Polki<\/strong> \u2013 reminiscent of the Mughal era\u2019s regal grandeur, and<\/li>\n\n\n\n<li><strong>Diamond Bridal Jewellery<\/strong> \u2013 blending modern sophistication with lasting charm.<\/li>\n<\/ul>\n\n\n\n<p>With this unveiling, <a href=\"https:\/\/www.irasva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Irasva<\/a> reaffirms its dedication to <strong>revitalising Indian heritage<\/strong> through innovative, design-led craftsmanship. <strong>R\u00fch<\/strong> elevates jewellery from being a ceremonial adornment to a profound <strong>expression of emotion and legacy<\/strong> \u2014 pieces that begin their journey on a bride\u2019s wedding day and carry meaning throughout a lifetime of treasured memories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury diamond jewellery brand Irasva has unveiled R\u00fch, a new bridal capsule collection inspired by Pichwai art, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, R\u00fch weaves together heritage, spirituality, and modern elegance. Reflecting Irasva\u2019s philosophy of blending contemporary design with Indian traditions, the collection translates spiritual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI\" \/>\n<meta property=\"og:description\" content=\"Luxury diamond jewellery brand Irasva has unveiled R\u00fch, a new bridal capsule collection inspired by Pichwai art, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, R\u00fch weaves together heritage, spirituality, and modern elegance. Reflecting Irasva\u2019s philosophy of blending contemporary design with Indian traditions, the collection translates spiritual [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-27T07:11:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-27T07:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art\",\"datePublished\":\"2025-09-27T07:11:31+00:00\",\"dateModified\":\"2025-09-27T07:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-4-7.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/\",\"name\":\"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-4-7.jpg\",\"datePublished\":\"2025-09-27T07:11:31+00:00\",\"dateModified\":\"2025-09-27T07:12:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-4-7.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-4-7.jpg\",\"width\":700,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/27\\\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"name\":\"Jewellery News India\",\"description\":\"Jewellery News India For International Jewellery Buyers\",\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jewellerynewsindia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\",\"name\":\"Jewellery News India\",\"alternateName\":\"JNI\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jewellery News India\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jewellerynewsindia\",\"https:\\\/\\\/x.com\\\/JNI2016\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\",\"name\":\"JNI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"caption\":\"JNI\"},\"sameAs\":[\"http:\\\/\\\/localhost\\\/jni\"],\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/author\\\/jni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/","og_locale":"en_US","og_type":"article","og_title":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI","og_description":"Luxury diamond jewellery brand Irasva has unveiled R\u00fch, a new bridal capsule collection inspired by Pichwai art, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, R\u00fch weaves together heritage, spirituality, and modern elegance. Reflecting Irasva\u2019s philosophy of blending contemporary design with Indian traditions, the collection translates spiritual [&hellip;]","og_url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/","og_site_name":"JNI","article_publisher":"https:\/\/www.facebook.com\/jewellerynewsindia","article_published_time":"2025-09-27T07:11:31+00:00","article_modified_time":"2025-09-27T07:12:41+00:00","og_image":[{"width":700,"height":550,"url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg","type":"image\/jpeg"}],"author":"JNI","twitter_card":"summary_large_image","twitter_creator":"@JNI2016","twitter_site":"@JNI2016","twitter_misc":{"Written by":"JNI","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#article","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/"},"author":{"name":"JNI","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280"},"headline":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art","datePublished":"2025-09-27T07:11:31+00:00","dateModified":"2025-09-27T07:12:41+00:00","mainEntityOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/"},"wordCount":327,"commentCount":0,"publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/","url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/","name":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art - JNI","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#primaryimage"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg","datePublished":"2025-09-27T07:11:31+00:00","dateModified":"2025-09-27T07:12:41+00:00","breadcrumb":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#primaryimage","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg","width":700,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/27\/irasva-launches-ruh-a-bridal-collection-rooted-in-the-elegance-of-pichwai-art\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jewellerynewsindia.com\/"},{"@type":"ListItem","position":2,"name":"Irasva Launches \u2018R\u00fch\u2019: A Bridal Collection Rooted in the Elegance of Pichwai Art"}]},{"@type":"WebSite","@id":"https:\/\/jewellerynewsindia.com\/#website","url":"https:\/\/jewellerynewsindia.com\/","name":"Jewellery News India","description":"Jewellery News India For International Jewellery Buyers","publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jewellerynewsindia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jewellerynewsindia.com\/#organization","name":"Jewellery News India","alternateName":"JNI","url":"https:\/\/jewellerynewsindia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","width":512,"height":512,"caption":"Jewellery News India"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jewellerynewsindia","https:\/\/x.com\/JNI2016"]},{"@type":"Person","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280","name":"JNI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","caption":"JNI"},"sameAs":["http:\/\/localhost\/jni"],"url":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"landscape":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"portraits":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7-150x150.jpg",150,150,true],"medium":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7-300x236.jpg",300,236,true],"large":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"1536x1536":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"2048x2048":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7.jpg",700,550,false],"woocommerce_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7-600x471.jpg",600,471,true],"woocommerce_gallery_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-4-7-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"JNI","author_link":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Luxury diamond jewellery brand Irasva has unveiled R\u00fch, a new bridal capsule collection inspired by Pichwai art, the 400-year-old sacred painting tradition from Nathdwara, Rajasthan. Conceived to reinterpret bridal jewellery as cherished heirlooms, R\u00fch weaves together heritage, spirituality, and modern elegance. Reflecting Irasva\u2019s philosophy of blending contemporary design with Indian traditions, the collection translates spiritual&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12527"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12527\/revisions"}],"predecessor-version":[{"id":12531,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12527\/revisions\/12531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12528"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}