{"id":12418,"date":"2025-09-23T07:09:39","date_gmt":"2025-09-23T07:09:39","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12418"},"modified":"2025-09-23T07:10:02","modified_gmt":"2025-09-23T07:10:02","slug":"indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/","title":{"rendered":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &#038; Siddharth"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-3-3.jpg\" alt=\"\" class=\"wp-image-12420\" style=\"border-width:3px;border-radius:5px;width:657px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-3-3.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-3-3-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-3-3-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/IMG-3-3-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a>, the jewellery brand under the <a href=\"https:\/\/www.adityabirla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aditya Birla Group<\/a>, has unveiled its festive collection <em>Alka<\/em> through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign, directed by Anvita Dutt with music by Sneha Khanwalkar, reimagines the classic <em>Dil Abhi Bhara Nahin<\/em>, portraying a heartfelt tale of love and togetherness during the festive season.<\/p>\n\n\n\n<p>Inspired by the mythical city of Alkapuri, home to Kubera, the God of Wealth, <em>Alka<\/em> features designs in gold, diamonds, and polki. The pieces incorporate motifs like lotuses, swans, and peacocks\u2014symbols of prosperity, elegance, and festivity\u2014spanning necklaces, earrings, and bangles.<\/p>\n\n\n\n<p><a href=\"http:\/\/in.linkedin.com\/in\/sandeep-kohli-29635a4\" target=\"_blank\" rel=\"noreferrer noopener\">Sandeep Kohli<\/a>, CEO of <a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a>, described the campaign as a tribute to the intimate moments that define festive celebrations, brought to life by Aditi and Siddharth\u2019s natural chemistry. Shantiswarup Panda, CMO, highlighted how the collection channels warmth, prosperity, and deep emotional bonds, paired with a fresh rendition of <em>Dil Abhi Bhara Nahin<\/em>.<\/p>\n\n\n\n<p>Tanuja Bhat, Senior Executive Creative Director at <a href=\"https:\/\/www.ogilvy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ogilvy West<\/a>, added that the film sought to create a new, intimate dimension within festive storytelling, illustrated by a sweet moment between the couple during a Diwali gathering.<\/p>\n\n\n\n<p>With 29 stores across 15 cities and a portfolio of over 20,000 gold, diamond, and polki designs, <a href=\"https:\/\/www.indriya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indriya<\/a> continues to grow its presence, offering jewellery for daily wear, festive occasions, and weddings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indriya, the jewellery brand under the Aditya Birla Group, has unveiled its festive collection Alka through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign, directed by Anvita Dutt with music by Sneha Khanwalkar, reimagines the classic Dil Abhi Bhara Nahin, portraying a heartfelt tale of love and togetherness during the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &amp; Siddharth - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &amp; Siddharth - JNI\" \/>\n<meta property=\"og:description\" content=\"Indriya, the jewellery brand under the Aditya Birla Group, has unveiled its festive collection Alka through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign, directed by Anvita Dutt with music by Sneha Khanwalkar, reimagines the classic Dil Abhi Bhara Nahin, portraying a heartfelt tale of love and togetherness during the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T07:09:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T07:10:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &#038; Siddharth\",\"datePublished\":\"2025-09-23T07:09:39+00:00\",\"dateModified\":\"2025-09-23T07:10:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-3-5.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/\",\"name\":\"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari & Siddharth - JNI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-3-5.jpg\",\"datePublished\":\"2025-09-23T07:09:39+00:00\",\"dateModified\":\"2025-09-23T07:10:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-3-5.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/feat-3-5.jpg\",\"width\":700,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/09\\\/23\\\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &#038; Siddharth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"name\":\"Jewellery News India\",\"description\":\"Jewellery News India For International Jewellery Buyers\",\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jewellerynewsindia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\",\"name\":\"Jewellery News India\",\"alternateName\":\"JNI\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jewellery News India\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jewellerynewsindia\",\"https:\\\/\\\/x.com\\\/JNI2016\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\",\"name\":\"JNI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"caption\":\"JNI\"},\"sameAs\":[\"http:\\\/\\\/localhost\\\/jni\"],\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/author\\\/jni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari & Siddharth - JNI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/","og_locale":"en_US","og_type":"article","og_title":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari & Siddharth - JNI","og_description":"Indriya, the jewellery brand under the Aditya Birla Group, has unveiled its festive collection Alka through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign, directed by Anvita Dutt with music by Sneha Khanwalkar, reimagines the classic Dil Abhi Bhara Nahin, portraying a heartfelt tale of love and togetherness during the [&hellip;]","og_url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/","og_site_name":"JNI","article_publisher":"https:\/\/www.facebook.com\/jewellerynewsindia","article_published_time":"2025-09-23T07:09:39+00:00","article_modified_time":"2025-09-23T07:10:02+00:00","og_image":[{"width":700,"height":550,"url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg","type":"image\/jpeg"}],"author":"JNI","twitter_card":"summary_large_image","twitter_creator":"@JNI2016","twitter_site":"@JNI2016","twitter_misc":{"Written by":"JNI","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#article","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/"},"author":{"name":"JNI","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280"},"headline":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &#038; Siddharth","datePublished":"2025-09-23T07:09:39+00:00","dateModified":"2025-09-23T07:10:02+00:00","mainEntityOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/"},"wordCount":226,"commentCount":0,"publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/","url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/","name":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari & Siddharth - JNI","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#primaryimage"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg","datePublished":"2025-09-23T07:09:39+00:00","dateModified":"2025-09-23T07:10:02+00:00","breadcrumb":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#primaryimage","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg","width":700,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/09\/23\/indriya-launches-alka-festive-collection-with-aditi-rao-hydari-siddharth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jewellerynewsindia.com\/"},{"@type":"ListItem","position":2,"name":"Indriya Launches \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari &#038; Siddharth"}]},{"@type":"WebSite","@id":"https:\/\/jewellerynewsindia.com\/#website","url":"https:\/\/jewellerynewsindia.com\/","name":"Jewellery News India","description":"Jewellery News India For International Jewellery Buyers","publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jewellerynewsindia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jewellerynewsindia.com\/#organization","name":"Jewellery News India","alternateName":"JNI","url":"https:\/\/jewellerynewsindia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","width":512,"height":512,"caption":"Jewellery News India"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jewellerynewsindia","https:\/\/x.com\/JNI2016"]},{"@type":"Person","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280","name":"JNI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","caption":"JNI"},"sameAs":["http:\/\/localhost\/jni"],"url":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"landscape":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"portraits":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5-150x150.jpg",150,150,true],"medium":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5-300x236.jpg",300,236,true],"large":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"1536x1536":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"2048x2048":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5.jpg",700,550,false],"woocommerce_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5-600x471.jpg",600,471,true],"woocommerce_gallery_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/09\/feat-3-5-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"JNI","author_link":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Indriya, the jewellery brand under the Aditya Birla Group, has unveiled its festive collection Alka through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign, directed by Anvita Dutt with music by Sneha Khanwalkar, reimagines the classic Dil Abhi Bhara Nahin, portraying a heartfelt tale of love and togetherness during the&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12418"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12418\/revisions"}],"predecessor-version":[{"id":12421,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12418\/revisions\/12421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12419"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}