{"id":12098,"date":"2025-08-05T06:35:26","date_gmt":"2025-08-05T06:35:26","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12098"},"modified":"2025-08-05T06:37:38","modified_gmt":"2025-08-05T06:37:38","slug":"de-beers-group-unveils-love-from-bestie-a-dazzling-new-diamond-tradition-to-celebrate-friendship-day","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/05\/de-beers-group-unveils-love-from-bestie-a-dazzling-new-diamond-tradition-to-celebrate-friendship-day\/","title":{"rendered":"De Beers Group Unveils \u2018Love, from Bestie\u2019 \u2013 A Dazzling New Diamond Tradition to Celebrate Friendship Day"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4.jpeg\" alt=\"\" class=\"wp-image-12100\" style=\"border-width:3px;border-radius:5px;width:637px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4-768x461.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4-200x120.jpeg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-4-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>This Friendship Day, <strong><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a><\/strong>, a global leader in diamonds, introduces a heartwarming new campaign: <strong>\u2018Love, from Bestie\u2019<\/strong> \u2014 a dazzling bracelet collection crafted to honour the unique and enduring bond between two best friends.<\/p>\n\n\n\n<p>Highlighting the <strong>deep, lifelong friendships<\/strong> between women, this initiative celebrates those special relationships that remain constant through life\u2019s ups and downs. The <strong>Bestie Bracelet Collection<\/strong> is designed to capture that unbreakable connection, whether it\u2019s with the friend who knows your every secret or the one who&#8217;s always there when it matters most.<\/p>\n\n\n\n<p>\u201cWe wanted to create a ritual that represents the strength and beauty of female friendships,\u201d shared <strong><a href=\"https:\/\/www.linkedin.com\/in\/amit-pratihari-b1288712?originalSubdomain=in&amp;original_referer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Amit Pratihari<\/a><\/strong>, Managing Director, De Beers India.<br>\u201cEach pair of bracelets, made with natural diamonds, reflects the authenticity and rarity of these bonds \u2014 because true friendships deserve nothing less than nature\u2019s finest.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Highlights of the Bestie Bracelet Collection:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A selection of <strong>four elegant bracelet designs<\/strong>, sold in pairs so you and your bestie can wear a matching token of your bond.<\/li>\n\n\n\n<li>Made using <strong>natural diamonds<\/strong>, symbolising purity, rarity, and timeless love.<\/li>\n\n\n\n<li>Designed to commemorate <strong>shared memories and milestones<\/strong>, reflecting the beauty of meaningful connections.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">A Seamless Digital Experience:<\/h4>\n\n\n\n<p>To enhance the campaign, De Beers has launched a dedicated Indian website \u2014 <strong><a href=\"https:\/\/adiamondisforever.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">adiamondisforever.com<\/a><\/strong> \u2014 which includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An online <strong>catalogue of the bracelet collection<\/strong><\/li>\n\n\n\n<li>A <strong>store locator<\/strong> to find participating retailers nearby<\/li>\n\n\n\n<li>In-depth insights on the <strong>value and beauty of natural diamonds<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Celebrating Real Bonds:<\/h4>\n\n\n\n<p>The campaign brings together <strong>real women and their best friends<\/strong> from different age groups \u2014 30s to 60s \u2014 who open up about their lasting friendships, laughter, and shared life experiences. Celebrities also share their stories through <strong>Instagram-focused content<\/strong>, making the campaign both relatable and heartwarming.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Campaign Launch Plan:<\/strong><\/h4>\n\n\n\n<p>Starting <strong>August 3, 2025<\/strong>, the campaign will go live through multiple platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional and digital media such as <strong>TV, print, radio, online, and social channels<\/strong><\/li>\n\n\n\n<li><strong>Outdoor advertising and interactive on-ground events<\/strong> in major cities<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Friendship Day, De Beers Group, a global leader in diamonds, introduces a heartwarming new campaign: \u2018Love, from Bestie\u2019 \u2014 a dazzling bracelet collection crafted to honour the unique and enduring bond between two best friends. Highlighting the deep, lifelong friendships between women, this initiative celebrates those special relationships that remain constant through life\u2019s ups [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers Group Unveils \u2018Love, from Bestie\u2019 \u2013 A Dazzling New Diamond Tradition to Celebrate Friendship Day - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/05\/de-beers-group-unveils-love-from-bestie-a-dazzling-new-diamond-tradition-to-celebrate-friendship-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Group Unveils \u2018Love, from Bestie\u2019 \u2013 A Dazzling New Diamond Tradition to Celebrate Friendship Day - JNI\" \/>\n<meta property=\"og:description\" content=\"This Friendship Day, De Beers Group, a global leader in diamonds, introduces a heartwarming new campaign: \u2018Love, from Bestie\u2019 \u2014 a dazzling bracelet collection crafted to honour the unique and enduring bond between two best friends. 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