{"id":12074,"date":"2025-08-01T10:52:37","date_gmt":"2025-08-01T10:52:37","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=12074"},"modified":"2025-08-01T10:53:42","modified_gmt":"2025-08-01T10:53:42","slug":"de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/","title":{"rendered":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-1024x732.jpg\" alt=\"\" class=\"wp-image-12076\" style=\"border-width:3px;border-radius:5px;width:652px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-1024x732.jpg 1024w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-300x215.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-768x549.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-1536x1099.jpg 1536w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-2048x1465.jpg 2048w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-200x143.jpg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/IMG-2-600x429.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At the 41st edition of the <a href=\"https:\/\/gjepc.org\/iijs-premiere\/\" target=\"_blank\" rel=\"noreferrer noopener\">India International Jewellery Show (IIJS Premiere)<\/a> held at Mumbai\u2019s Jio World Convention Centre, <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a> introduced three groundbreaking initiatives aimed at redefining the future of the natural diamond industry in India. With India now standing as the second-largest global market for diamond jewellery, De Beers reinforced its long-term commitment to growth, authenticity, and emotional resonance in the sector.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/shwetaharit?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Shweta Harit<\/a><\/strong>, Senior Vice President at <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a>, unveiled the initiatives focused on enhancing desire for natural diamonds across the country. The highlight was the launch of <strong><a href=\"https:\/\/indraonline.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">INDRA (Indian Natural Diamond Retailers Alliance)<\/a><\/strong>\u2014a next-generation digital platform developed in partnership with <strong>GJEPC<\/strong>. Designed to revolutionize the diamond retail experience, <strong><a href=\"https:\/\/indraonline.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">INDRA<\/a><\/strong> offers a suite of AI-powered tools for campaign creation, multilingual marketing templates, and comprehensive diamond training programs. It caters to the evolving needs of jewellers by offering role-specific dashboards, sales tools, and store design resources, enabling retailers to elevate customer interactions. Retailers can sign up via <strong><a class=\"\" href=\"http:\/\/www.INDRAonline.in\">www.INDRAonline.in<\/a><\/strong>.<\/p>\n\n\n\n<p>Adding an emotional dimension to the brand\u2019s offerings, <strong><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> also introduced the \u201cLove, From Bestie\u201d bracelet collection<\/strong>, part of its ongoing \u2018Rituals\u2019 campaign. This heartfelt initiative celebrates the deep and enduring bonds of female friendship. The launch was graced by Bollywood personalities and real-life best friends <strong>Neelam Kothari<\/strong> and <strong>Seema Sajdeh<\/strong>, stars of <em>The Fabulous Lives of Bollywood Wives<\/em>. Crafted using natural diamonds, each bracelet serves as a modern keepsake symbolizing love, loyalty, and lasting connection. The campaign features real women and celebrity duos across age groups, sharing their stories through vibrant digital content.<\/p>\n\n\n\n<p>\u201cThe Bestie Bracelet collection is a tribute to the strength and authenticity of women\u2019s friendships,\u201d said <strong><a href=\"https:\/\/www.linkedin.com\/in\/shwetaharit?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Shweta Harit<\/a><\/strong>. \u201cEach pair of bracelets\u2014made with natural diamonds\u2014captures the essence of these unbreakable bonds. Because when something is truly natural, only a natural diamond will do.\u201d<\/p>\n\n\n\n<p>Set to launch nationwide on <strong>Friendship Day, August 3<\/strong>, the campaign will span <strong>TV, print, digital, social, radio, and outdoor platforms<\/strong>. A special Indian microsite \u2014 <strong><a class=\"\" href=\"http:\/\/www.adiamondisforever.com\">www.adiamondisforever.com<\/a><\/strong> \u2014 will host product catalogues, store locators, and educational content on the timeless value of natural diamonds.<\/p>\n\n\n\n<p>Further strengthening the industry, <strong><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> also introduced the Institute of Diamonds<\/strong>, a pioneering initiative to foster consumer trust and enhance transparency within the natural diamond value chain.<\/p>\n\n\n\n<p>\u201cIndia\u2019s importance in the global diamond trade continues to grow,\u201d Harit added. \u201cWith INDRA supporting retailers, the Bestie Bracelet campaign engaging consumers emotionally, and the Institute of Diamonds building trust\u2014we are helping shape a strong, sustainable future for India\u2019s diamond industry.\u201d<\/p>\n\n\n\n<p>Together, these initiatives underscore <strong><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a>\u2019s vision to empower the Indian market<\/strong>\u2014through innovation, education, and emotional storytelling\u2014to ensure continued growth and trust in natural diamonds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the 41st edition of the India International Jewellery Show (IIJS Premiere) held at Mumbai\u2019s Jio World Convention Centre, De Beers Group introduced three groundbreaking initiatives aimed at redefining the future of the natural diamond industry in India. With India now standing as the second-largest global market for diamond jewellery, De Beers reinforced its long-term [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI\" \/>\n<meta property=\"og:description\" content=\"At the 41st edition of the India International Jewellery Show (IIJS Premiere) held at Mumbai\u2019s Jio World Convention Centre, De Beers Group introduced three groundbreaking initiatives aimed at redefining the future of the natural diamond industry in India. With India now standing as the second-largest global market for diamond jewellery, De Beers reinforced its long-term [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T10:52:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T10:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025\",\"datePublished\":\"2025-08-01T10:52:37+00:00\",\"dateModified\":\"2025-08-01T10:53:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/feat-2.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/\",\"name\":\"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/feat-2.jpg\",\"datePublished\":\"2025-08-01T10:52:37+00:00\",\"dateModified\":\"2025-08-01T10:53:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/feat-2.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/feat-2.jpg\",\"width\":700,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/08\\\/01\\\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"name\":\"Jewellery News India\",\"description\":\"Jewellery News India For International Jewellery Buyers\",\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jewellerynewsindia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\",\"name\":\"Jewellery News India\",\"alternateName\":\"JNI\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jewellery News India\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jewellerynewsindia\",\"https:\\\/\\\/x.com\\\/JNI2016\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\",\"name\":\"JNI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"caption\":\"JNI\"},\"sameAs\":[\"http:\\\/\\\/localhost\\\/jni\"],\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/author\\\/jni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/","og_locale":"en_US","og_type":"article","og_title":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI","og_description":"At the 41st edition of the India International Jewellery Show (IIJS Premiere) held at Mumbai\u2019s Jio World Convention Centre, De Beers Group introduced three groundbreaking initiatives aimed at redefining the future of the natural diamond industry in India. With India now standing as the second-largest global market for diamond jewellery, De Beers reinforced its long-term [&hellip;]","og_url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/","og_site_name":"JNI","article_publisher":"https:\/\/www.facebook.com\/jewellerynewsindia","article_published_time":"2025-08-01T10:52:37+00:00","article_modified_time":"2025-08-01T10:53:42+00:00","og_image":[{"width":700,"height":550,"url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg","type":"image\/jpeg"}],"author":"JNI","twitter_card":"summary_large_image","twitter_creator":"@JNI2016","twitter_site":"@JNI2016","twitter_misc":{"Written by":"JNI","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#article","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/"},"author":{"name":"JNI","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280"},"headline":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025","datePublished":"2025-08-01T10:52:37+00:00","dateModified":"2025-08-01T10:53:42+00:00","mainEntityOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/","url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/","name":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025 - JNI","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#primaryimage"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg","datePublished":"2025-08-01T10:52:37+00:00","dateModified":"2025-08-01T10:53:42+00:00","breadcrumb":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#primaryimage","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg","width":700,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/08\/01\/de-beers-group-launches-game-changing-initiatives-at-iijs-premiere-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jewellerynewsindia.com\/"},{"@type":"ListItem","position":2,"name":"De Beers Group Launches Game-Changing Initiatives at IIJS Premiere 2025"}]},{"@type":"WebSite","@id":"https:\/\/jewellerynewsindia.com\/#website","url":"https:\/\/jewellerynewsindia.com\/","name":"Jewellery News India","description":"Jewellery News India For International Jewellery Buyers","publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jewellerynewsindia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jewellerynewsindia.com\/#organization","name":"Jewellery News India","alternateName":"JNI","url":"https:\/\/jewellerynewsindia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","width":512,"height":512,"caption":"Jewellery News India"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jewellerynewsindia","https:\/\/x.com\/JNI2016"]},{"@type":"Person","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280","name":"JNI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","caption":"JNI"},"sameAs":["http:\/\/localhost\/jni"],"url":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"landscape":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"portraits":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2-150x150.jpg",150,150,true],"medium":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2-300x236.jpg",300,236,true],"large":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"1536x1536":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"2048x2048":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2.jpg",700,550,false],"woocommerce_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2-600x471.jpg",600,471,true],"woocommerce_gallery_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/08\/feat-2-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"JNI","author_link":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"At the 41st edition of the India International Jewellery Show (IIJS Premiere) held at Mumbai\u2019s Jio World Convention Centre, De Beers Group introduced three groundbreaking initiatives aimed at redefining the future of the natural diamond industry in India. With India now standing as the second-largest global market for diamond jewellery, De Beers reinforced its long-term&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=12074"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12074\/revisions"}],"predecessor-version":[{"id":12079,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/12074\/revisions\/12079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/12075"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=12074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=12074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=12074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}