{"id":11915,"date":"2025-07-10T12:51:58","date_gmt":"2025-07-10T12:51:58","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11915"},"modified":"2025-07-10T12:52:35","modified_gmt":"2025-07-10T12:52:35","slug":"this-raksha-bandhan-giva-and-anushka-sharma-honour-bonds-that-wag-its-tails","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/07\/10\/this-raksha-bandhan-giva-and-anushka-sharma-honour-bonds-that-wag-its-tails\/","title":{"rendered":"This Raksha Bandhan, GIVA and Anushka Sharma Honour Bonds That Wag Its Tails"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"594\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4.jpeg\" alt=\"\" class=\"wp-image-11917\" style=\"border-width:3px;border-radius:5px;width:690px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4-300x178.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4-768x456.jpeg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4-200x119.jpeg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/07\/IMG-2-4-600x356.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To celebrate Raksha Bandhan, <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a> has released a heartfelt digital film as part of its \u201cTies of Love\u201d campaign, starring brand ambassador <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anushka_Sharma\" target=\"_blank\" rel=\"noreferrer noopener\">Anushka Sharma<\/a>. The video takes a tender and playful approach, depicting Anushka tying a rakhi not on a sibling, but on her cherished pet dog\u2014symbolizing that true bonds of care and protection go beyond traditional family ties.<\/p>\n\n\n\n<p>Staying true to the essence of Rakhi, which centers on love, protection, and gratitude, \u201cTies of Love\u201d broadens the scope of the celebration to include all forms of relationships marked by unconditional care. In doing so, <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a> highlights the role of jewellery not merely as an accessory, but as a lasting symbol of emotional connection.<\/p>\n\n\n\n<p>Commenting on the campaign, <strong><a href=\"https:\/\/www.linkedin.com\/in\/resha-jain-4864007?original_referer=https%3A%2F%2Fin.linkedin.com%2F&amp;originalSubdomain=in\" target=\"_blank\" rel=\"noreferrer noopener\">Resha Jain<\/a>, Chief Brand Officer at <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a><\/strong>, shared:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cJewellery has always been linked to life\u2019s most cherished moments. With this campaign, we want people to see Rakhi gifting beyond traditional rituals\u2014as a way to honour anyone who offers us love and protection, whether it\u2019s siblings, friends, or even pets.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>She added that gifting preferences are evolving. Unlike sweets or cards that are quickly forgotten, jewellery becomes a part of one\u2019s daily life and identity\u2014demonstrating the true value of a meaningful gift.<\/p>\n\n\n\n<p>The film, developed by <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a>\u2019s internal creative team, combines emotional simplicity with authenticity. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anushka_Sharma\" target=\"_blank\" rel=\"noreferrer noopener\">Anushka Sharma<\/a>\u2019s sincere affection for animals enhances the story, lending it a genuine and moving touch.<\/p>\n\n\n\n<p>This Raksha Bandhan, <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a> redefines tradition with its collection of silver rakhis that are meant to last beyond the festival. Featuring spiritual designs, custom charms, and lab-grown diamond (LGD) accents, each rakhi is crafted to be treasured, turning jewellery into a contemporary expression of the festival\u2019s meaning.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIVA<\/a>\u2019s \u201cTies of Love\u201d campaign film is now streaming across all its digital channels, accompanied by specially curated Rakhi gifting guides, influencer-driven content, and heartfelt storytelling\u2014echoing the brand\u2019s belief that every meaningful connection should be celebrated with beauty and thoughtfulness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate Raksha Bandhan, GIVA has released a heartfelt digital film as part of its \u201cTies of Love\u201d campaign, starring brand ambassador Anushka Sharma. The video takes a tender and playful approach, depicting Anushka tying a rakhi not on a sibling, but on her cherished pet dog\u2014symbolizing that true bonds of care and protection go [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Raksha Bandhan, GIVA and Anushka Sharma Honour Bonds That Wag Its Tails - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/07\/10\/this-raksha-bandhan-giva-and-anushka-sharma-honour-bonds-that-wag-its-tails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Raksha Bandhan, GIVA and Anushka Sharma Honour Bonds That Wag Its Tails - JNI\" \/>\n<meta property=\"og:description\" content=\"To celebrate Raksha Bandhan, GIVA has released a heartfelt digital film as part of its \u201cTies of Love\u201d campaign, starring brand ambassador Anushka Sharma. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"To celebrate Raksha Bandhan, GIVA has released a heartfelt digital film as part of its \u201cTies of Love\u201d campaign, starring brand ambassador Anushka Sharma. The video takes a tender and playful approach, depicting Anushka tying a rakhi not on a sibling, but on her cherished pet dog\u2014symbolizing that true bonds of care and protection go&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=11915"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11915\/revisions"}],"predecessor-version":[{"id":11918,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11915\/revisions\/11918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/11916"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=11915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=11915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=11915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}