{"id":11872,"date":"2025-07-07T08:16:16","date_gmt":"2025-07-07T08:16:16","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11872"},"modified":"2025-07-07T08:19:41","modified_gmt":"2025-07-07T08:19:41","slug":"amama-raises-dollar-one-million-from-mistry-ventures-to-fuel-expansion-and-strengthen-global-presence","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/07\/07\/amama-raises-dollar-one-million-from-mistry-ventures-to-fuel-expansion-and-strengthen-global-presence\/","title":{"rendered":"AMAMA Raises Dollar One Million from Mistry Ventures to Fuel Expansion and Strengthen Global Presence"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Delhi-based handcrafted jewellery label AMAMA<\/a><\/strong> has secured $1 million in funding from Mistry Ventures LLP<\/strong>, marking its second funding round after backing from She Capital Trust. The investment aims to support the brand\u2019s expansion strategy and strengthen its long-term foundation.<\/p>\n\n\n\n

The funds will be used to grow AMAMA<\/a>\u2019s operations, improve supply chain logistics and tech capabilities, and expand its design and product development teams. A major goal is to strengthen the brand\u2019s international appeal by showcasing Indian craftsmanship blended with modern design ethos.<\/p>\n\n\n\n

Launched in 2019 by Nikita Gupta, AMAMA<\/a> has built a distinct identity in the fashion accessory space through its signature hand-embroidered, 22kt gold-plated brass jewellery. The brand works with a talented team of 85+ artisans, integrating age-old techniques with a fresh, contemporary style.<\/p>\n\n\n\n

AMAMA<\/a> plans to increase its physical retail presence by launching new stores in Mumbai and Ahmedabad, and adding two outlets in the Delhi NCR area. It is also venturing into travel retail and preparing for global expansion through curated showcases, exhibitions, and collaborations with international multi-brand retailers.<\/p>\n\n\n\n

Speaking on the development, Founder Nikita Gupta<\/a> shared,<\/p>\n\n\n\n

\u201cThis achievement is not just for AMAMA<\/a>\u2014it reflects a broader win for authentic, bold Indian design. With this support, we\u2019re poised to grow, enter new markets, and keep creating jewellery that goes beyond trends.\u201d<\/p>\n\n\n\n

Backed by a clear vision and strategic investment, AMAMA<\/a> is now ready to amplify its global footprint and promote India\u2019s handcrafted jewellery traditions on the world stage.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Delhi-based handcrafted jewellery label AMAMA has secured $1 million in funding from Mistry Ventures LLP, marking its second funding round after backing from She Capital Trust. The investment aims to support the brand\u2019s expansion strategy and strengthen its long-term foundation. The funds will be used to grow AMAMA\u2019s operations, improve supply chain logistics and tech […]<\/p>\n","protected":false},"author":1,"featured_media":11873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nAMAMA Raises Dollar One Million from Mistry Ventures to Fuel Expansion and Strengthen Global Presence - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/07\/07\/amama-raises-dollar-one-million-from-mistry-ventures-to-fuel-expansion-and-strengthen-global-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMAMA Raises Dollar One Million from Mistry Ventures to Fuel Expansion and Strengthen Global Presence - JNI\" \/>\n<meta property=\"og:description\" content=\"Delhi-based handcrafted jewellery label AMAMA has secured $1 million in funding from Mistry Ventures LLP, marking its second funding round after backing from She Capital Trust. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Delhi-based handcrafted jewellery label AMAMA has secured $1 million in funding from Mistry Ventures LLP, marking its second funding round after backing from She Capital Trust. The investment aims to support the brand\u2019s expansion strategy and strengthen its long-term foundation. The funds will be used to grow AMAMA\u2019s operations, improve supply chain logistics and tech…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=11872"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11872\/revisions"}],"predecessor-version":[{"id":11875,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11872\/revisions\/11875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/11873"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=11872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=11872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=11872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}