{"id":11727,"date":"2025-06-26T12:26:15","date_gmt":"2025-06-26T12:26:15","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11727"},"modified":"2025-06-26T12:29:24","modified_gmt":"2025-06-26T12:29:24","slug":"de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/","title":{"rendered":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11.jpg\" alt=\"\" class=\"wp-image-11729\" style=\"border-width:3px;border-radius:5px;width:625px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11.jpg 1024w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11-300x206.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11-768x527.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11-200x137.jpg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-11-600x412.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a> has unveiled <em>Origin<\/em>, a groundbreaking initiative that transforms the story of natural diamonds using blockchain technology.<\/p>\n\n\n\n<p>Every diamond within the <em>Origin<\/em> line is individually traceable, delivering a new level of transparency and fostering a deeper emotional connection for consumers.<\/p>\n\n\n\n<p>Blending nature\u2019s brilliance with secure provenance, <em>Origin<\/em> diamonds are backed by blockchain\u2014a tamper-proof digital system that documents the complete journey of each stone, from its formation deep within the earth to the craftsmanship of skilled artisans, and ultimately, to the customer. This traceability gives buyers detailed insight into their diamond\u2019s origins, the artisanal process involved, and the positive impact on local communities where the diamond was sourced.<\/p>\n\n\n\n<p>\u201cAs a brand, we understand that modern consumers value not just beauty, but also trust and purpose,\u201d <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> shared during the launch. \u201c<em>Origin<\/em> is our vision for a diamond industry that is transparent, ethical, and built on authenticity.\u201d<\/p>\n\n\n\n<p>For retail partners, <em>Origin<\/em> provides more than just exquisite diamonds. Sellers will benefit from tailored experiential merchandising solutions, marketing assets, and training programs\u2014tools designed to engage today\u2019s conscious consumers and highlight the sustainable story behind each diamond.<\/p>\n\n\n\n<p>In addition, the <em>Origin<\/em> program elevates the polished diamond offering by integrating seamlessly with loose diamond portfolios, giving retailers added confidence to assure customers of ethical sourcing and product integrity. The launch of <em>Origin<\/em> reinforces <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a>\u2019 broader commitment to shaping a more responsible and forward-thinking future for the natural diamond industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Beers Group has unveiled Origin, a groundbreaking initiative that transforms the story of natural diamonds using blockchain technology. Every diamond within the Origin line is individually traceable, delivering a new level of transparency and fostering a deeper emotional connection for consumers. Blending nature\u2019s brilliance with secure provenance, Origin diamonds are backed by blockchain\u2014a tamper-proof [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI\" \/>\n<meta property=\"og:description\" content=\"De Beers Group has unveiled Origin, a groundbreaking initiative that transforms the story of natural diamonds using blockchain technology. Every diamond within the Origin line is individually traceable, delivering a new level of transparency and fostering a deeper emotional connection for consumers. Blending nature\u2019s brilliance with secure provenance, Origin diamonds are backed by blockchain\u2014a tamper-proof [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T12:26:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T12:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future\",\"datePublished\":\"2025-06-26T12:26:15+00:00\",\"dateModified\":\"2025-06-26T12:29:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/feat-3-15.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/\",\"name\":\"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/feat-3-15.jpg\",\"datePublished\":\"2025-06-26T12:26:15+00:00\",\"dateModified\":\"2025-06-26T12:29:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/feat-3-15.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/feat-3-15.jpg\",\"width\":700,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2025\\\/06\\\/26\\\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#website\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"name\":\"Jewellery News India\",\"description\":\"Jewellery News India For International Jewellery Buyers\",\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jewellerynewsindia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\",\"name\":\"Jewellery News India\",\"alternateName\":\"JNI\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-JNI-Logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jewellery News India\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jewellerynewsindia\",\"https:\\\/\\\/x.com\\\/JNI2016\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\",\"name\":\"JNI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g\",\"caption\":\"JNI\"},\"sameAs\":[\"http:\\\/\\\/localhost\\\/jni\"],\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/author\\\/jni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/","og_locale":"en_US","og_type":"article","og_title":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI","og_description":"De Beers Group has unveiled Origin, a groundbreaking initiative that transforms the story of natural diamonds using blockchain technology. Every diamond within the Origin line is individually traceable, delivering a new level of transparency and fostering a deeper emotional connection for consumers. Blending nature\u2019s brilliance with secure provenance, Origin diamonds are backed by blockchain\u2014a tamper-proof [&hellip;]","og_url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/","og_site_name":"JNI","article_publisher":"https:\/\/www.facebook.com\/jewellerynewsindia","article_published_time":"2025-06-26T12:26:15+00:00","article_modified_time":"2025-06-26T12:29:24+00:00","og_image":[{"width":700,"height":550,"url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg","type":"image\/jpeg"}],"author":"JNI","twitter_card":"summary_large_image","twitter_creator":"@JNI2016","twitter_site":"@JNI2016","twitter_misc":{"Written by":"JNI","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#article","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/"},"author":{"name":"JNI","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280"},"headline":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future","datePublished":"2025-06-26T12:26:15+00:00","dateModified":"2025-06-26T12:29:24+00:00","mainEntityOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/"},"wordCount":253,"commentCount":0,"publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/","url":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/","name":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future - JNI","isPartOf":{"@id":"https:\/\/jewellerynewsindia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#primaryimage"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#primaryimage"},"thumbnailUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg","datePublished":"2025-06-26T12:26:15+00:00","dateModified":"2025-06-26T12:29:24+00:00","breadcrumb":{"@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#primaryimage","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg","width":700,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/26\/de-beers-launches-origin-blockchain-verified-natural-diamonds-for-a-transparent-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jewellerynewsindia.com\/"},{"@type":"ListItem","position":2,"name":"De Beers Launches \u2018Origin\u2019: Blockchain-Verified Natural Diamonds for a Transparent Future"}]},{"@type":"WebSite","@id":"https:\/\/jewellerynewsindia.com\/#website","url":"https:\/\/jewellerynewsindia.com\/","name":"Jewellery News India","description":"Jewellery News India For International Jewellery Buyers","publisher":{"@id":"https:\/\/jewellerynewsindia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jewellerynewsindia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jewellerynewsindia.com\/#organization","name":"Jewellery News India","alternateName":"JNI","url":"https:\/\/jewellerynewsindia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/","url":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","contentUrl":"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2023\/03\/cropped-JNI-Logo.jpg","width":512,"height":512,"caption":"Jewellery News India"},"image":{"@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jewellerynewsindia","https:\/\/x.com\/JNI2016"]},{"@type":"Person","@id":"https:\/\/jewellerynewsindia.com\/#\/schema\/person\/609b5450ad33d2380f1efceabcc1e280","name":"JNI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbfefb609db576e5ec55397231b5e1783f24053a418565755b13e20d38066132?s=96&d=mm&r=g","caption":"JNI"},"sameAs":["http:\/\/localhost\/jni"],"url":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"landscape":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"portraits":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15-150x150.jpg",150,150,true],"medium":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15-300x236.jpg",300,236,true],"large":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"1536x1536":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"2048x2048":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15.jpg",700,550,false],"woocommerce_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15-600x471.jpg",600,471,true],"woocommerce_gallery_thumbnail":["https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/feat-3-15-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"JNI","author_link":"https:\/\/jewellerynewsindia.com\/index.php\/author\/jni\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"De Beers Group has unveiled Origin, a groundbreaking initiative that transforms the story of natural diamonds using blockchain technology. Every diamond within the Origin line is individually traceable, delivering a new level of transparency and fostering a deeper emotional connection for consumers. Blending nature\u2019s brilliance with secure provenance, Origin diamonds are backed by blockchain\u2014a tamper-proof&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=11727"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11727\/revisions"}],"predecessor-version":[{"id":11730,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/11727\/revisions\/11730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/11728"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=11727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=11727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=11727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}