{"id":11373,"date":"2025-06-09T07:42:09","date_gmt":"2025-06-09T07:42:09","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11373"},"modified":"2025-06-09T07:42:17","modified_gmt":"2025-06-09T07:42:17","slug":"de-beers-showcases-ombre-desert-diamonds-and-launches-origin-at-jck-las-vegas-2025","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/09\/de-beers-showcases-ombre-desert-diamonds-and-launches-origin-at-jck-las-vegas-2025\/","title":{"rendered":"De Beers Showcases \u2018Ombr\u00e9 Desert Diamonds\u2019 and Launches \u2018Origin\u2019 at JCK Las Vegas 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"875\" height=\"621\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1.jpg\" alt=\"\" class=\"wp-image-11375\" style=\"border-width:3px;border-radius:5px;width:537px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1.jpg 875w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1-300x213.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1-768x545.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1-200x142.jpg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/06\/IMG-3-1-600x426.jpg 600w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p>At <a href=\"https:\/\/lasvegas.jckonline.com\/#\/\" target=\"_blank\" rel=\"noreferrer noopener\">JCK Las Vegas 2025<\/a>, <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers Group<\/a> unveiled two significant initiatives aimed at reigniting interest in natural diamonds and increasing transparency across the diamond supply chain.<\/p>\n\n\n\n<p>Returning with a new signature product after more than a decade, <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> introduced <em>Ombr\u00e9 Desert Diamonds<\/em>\u2014a jewellery line inspired by desert hues, highlighting the natural colour gradient of diamonds from soft whites to rich ambers. This collection is designed to rekindle emotional connections between consumers and the rarity of natural diamonds. Retailers involved will receive robust marketing and digital campaign support to drive store traffic and sales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> also launched <em>Origin<\/em>, a branded polished diamond initiative that enables consumers to trace the full journey of their diamond via Tracr, the company\u2019s blockchain platform. Through Origin, customers can view detailed provenance, rarity metrics, and social impact stories associated with each stone\u2014catering to the growing demand for ethically sourced and transparent products.<\/p>\n\n\n\n<p>Commenting on the launches, <a href=\"https:\/\/www.debeersgroup.com\/about-us\/leadership#al-cook\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers CEO Al Cook<\/a> said, \u201cWith advancements in provenance tracking and synthetic technology, <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> is reaffirming its leadership in the dynamic diamond industry.\u201d<\/p>\n\n\n\n<p>The company also shared progress on its broader <em>Origins<\/em> strategy, including airborne exploration success in Angola, enhanced Tracr data capabilities, and the debut of DiamondProof in the U.S.<\/p>\n\n\n\n<p>Additionally, <a href=\"https:\/\/www.debeersgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Beers<\/a> emphasized its continued sustainability efforts, highlighting renewable energy projects in Namibia, Botswana, and South Africa\u2014core to its <em>Building Forever<\/em> vision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At JCK Las Vegas 2025, De Beers Group unveiled two significant initiatives aimed at reigniting interest in natural diamonds and increasing transparency across the diamond supply chain. Returning with a new signature product after more than a decade, De Beers introduced Ombr\u00e9 Desert Diamonds\u2014a jewellery line inspired by desert hues, highlighting the natural colour gradient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers Showcases \u2018Ombr\u00e9 Desert Diamonds\u2019 and Launches \u2018Origin\u2019 at JCK Las Vegas 2025 - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/06\/09\/de-beers-showcases-ombre-desert-diamonds-and-launches-origin-at-jck-las-vegas-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Showcases \u2018Ombr\u00e9 Desert Diamonds\u2019 and Launches \u2018Origin\u2019 at JCK Las Vegas 2025 - JNI\" \/>\n<meta property=\"og:description\" content=\"At JCK Las Vegas 2025, De Beers Group unveiled two significant initiatives aimed at reigniting interest in natural diamonds and increasing transparency across the diamond supply chain. 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