{"id":11231,"date":"2025-05-22T12:00:29","date_gmt":"2025-05-22T12:00:29","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11231"},"modified":"2025-05-22T12:00:34","modified_gmt":"2025-05-22T12:00:34","slug":"gemfields-partnered-along-with-purejewels","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/05\/22\/gemfields-partnered-along-with-purejewels\/","title":{"rendered":"Gemfields partnered along with PureJewels."},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/05\/IMG-3-4.jpg\" alt=\"\" class=\"wp-image-11233\" style=\"border-width:3px;border-radius:5px;width:546px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/05\/IMG-3-4.jpg 600w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/05\/IMG-3-4-300x200.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2025\/05\/IMG-3-4-200x133.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Coinciding with Emerald Month is a new collaboration between <a href=\"https:\/\/gemfields.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemfields<\/a> and <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a>, a fine jewellery label based in India and Africa that values quality, craftsmanship, and heritage. The <a href=\"https:\/\/www.gemfields.com\/brand\/purejewels\/?\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels x Gemfields<\/a> <a href=\"https:\/\/www.purejewels.com\/zariya-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zariya collection<\/a> features emeralds from <a href=\"https:\/\/gemfields.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemfields<\/a>&#8216; Kagem mine in Zambia, inspired by the fresh blooms of May.<\/p>\n\n\n\n<p>Indian <a href=\"https:\/\/www.purejewels.com\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bhanji Gokaldas<\/a> created <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a> in Nairobi in 1950, following in the footsteps of his forebears, great goldsmiths and metallurgists, into the field of jewellery. Today, the company operates from an atelier in London, where it stays committed to its cultural legacy, preserving traditional skills and artisanal excellence: honoring the past while embracing the future, or, in other words, enjoying the trips.<\/p>\n\n\n\n<p>&#8220;As we celebrate 75 years, <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a> remains committed to protecting heritage crafts. Partnering with <a href=\"https:\/\/gemfields.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemfields<\/a> on this milestone allows us to emphasize our commitment to a responsible supply chain while also demonstrating the true impact of responsible sourcing &#8211; a value that is firmly established in our brand,&#8221; adds Gokaldas.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a> is about commemorating journeys. Its founders were excellent goldsmiths and metallurgists who passed down their expertise through generations. PureJewels perpetuates the lineage of heritage workmanship with each piece they manufacture, from India to Africa to England. They honour the past while embracing the future by incorporating age-old processes into contemporary designs. <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a> products are more than just wearable; they tell a narrative.<\/p>\n\n\n\n<p>&#8220;Each <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels<\/a> product exemplifies both tradition and innovation. Whether it is a cherished relic passed down through generations or a new item that commemorates a particular milestone, we craft with intention: to honor history, elevate craftsmanship, and celebrate each wearer&#8217;s journey,&#8221; says <a href=\"https:\/\/uk.linkedin.com\/in\/purejewels?trk=public_post_feed-actor-name\" target=\"_blank\" rel=\"noreferrer noopener\">Jayant Raniga, <\/a>CEO of <a href=\"https:\/\/www.purejewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PureJewels.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coinciding with Emerald Month is a new collaboration between Gemfields and PureJewels, a fine jewellery label based in India and Africa that values quality, craftsmanship, and heritage. The PureJewels x Gemfields Zariya collection features emeralds from Gemfields&#8216; Kagem mine in Zambia, inspired by the fresh blooms of May. Indian Bhanji Gokaldas created PureJewels in Nairobi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gemfields partnered along with PureJewels. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/05\/22\/gemfields-partnered-along-with-purejewels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gemfields partnered along with PureJewels. - JNI\" \/>\n<meta property=\"og:description\" content=\"Coinciding with Emerald Month is a new collaboration between Gemfields and PureJewels, a fine jewellery label based in India and Africa that values quality, craftsmanship, and heritage. 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