{"id":11165,"date":"2025-05-17T13:06:50","date_gmt":"2025-05-17T13:06:50","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11165"},"modified":"2025-05-17T13:06:54","modified_gmt":"2025-05-17T13:06:54","slug":"jewelbox-plans-to-expand-its-retail-footprint-by-opening-30-stores-by-the-end-of-the-year-aiming-for-a-revenue-increase-of-rs-150-crore","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/05\/17\/jewelbox-plans-to-expand-its-retail-footprint-by-opening-30-stores-by-the-end-of-the-year-aiming-for-a-revenue-increase-of-rs-150-crore\/","title":{"rendered":"Jewelbox plans to expand its retail footprint by opening 30 stores by the end of the year, aiming for a revenue increase of Rs 150 crore."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Lab-grown diamond label Jewelbox<\/a> is planning to greatly extend its retail presence, with a goal of establishing a total of 30 physical stores by year-end, up from its existing eight locations in major cities like Delhi, Bengaluru, Chennai, and Kolkata.<\/p>\n\n\n\n

This growth initiative is part of Jewelbox<\/a>\u2019s wider \u2018phygital\u2019 approach, which integrates traditional retail with cutting-edge digital features such as AI-powered virtual fittings and intelligent recommendation systems. Although online sales account for about 30% of revenue, the company highlights that its physical locations experience significantly higher conversion rates, with some stores achieving over 60% conversions in-store.<\/p>\n\n\n\n

Founded with the goal of making diamonds more affordable and accessible, Jewelbox<\/a> offers products at price points starting from Rs 10,000, specifically targeting first-time diamond consumers. The current product range includes over 3,500 SKUs, with 200 new designs introduced each month to encourage regular visits and repeat purchases.<\/p>\n\n\n\n

With an annual revenue run rate of Rs 40 crore, the brand forecasts growth to Rs 150 crore by the following year. Kochar stressed that the expansion is based on a model that is both profitable and sustainable. Recent product launches include colorful stone-set earrings, as shared on the brand\u2019s official Facebook page.<\/p>\n\n\n\n

Jewelbox<\/a>\u2019s strategic combination of technology-driven retail and tailored in-store experiences positions it as an emerging competitor in India\u2019s evolving diamond jewelry sector.<\/p>\n\n\n\n

The brand plans to expand into Noida, Ludhiana, Mumbai, and Hyderabad, while also enhancing its presence in Delhi-NCR and Bengaluru, as stated by co-founder Vidita Kochar<\/a>. \u201cAfter two years, we understood that our model could be scaled effectively in a plug-and-play manner,\u201d Kochar mentioned during her discussion with the Indian Retailer Bureau.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lab-grown diamond label Jewelbox is planning to greatly extend its retail presence, with a goal of establishing a total of 30 physical stores by year-end, up from its existing eight locations in major cities like Delhi, Bengaluru, Chennai, and Kolkata. This growth initiative is part of Jewelbox\u2019s wider \u2018phygital\u2019 approach, which integrates traditional retail with […]<\/p>\n","protected":false},"author":1,"featured_media":11166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nJewelbox plans to expand its retail footprint by opening 30 stores by the end of the year, aiming for a revenue increase of Rs 150 crore. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/05\/17\/jewelbox-plans-to-expand-its-retail-footprint-by-opening-30-stores-by-the-end-of-the-year-aiming-for-a-revenue-increase-of-rs-150-crore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jewelbox plans to expand its retail footprint by opening 30 stores by the end of the year, aiming for a revenue increase of Rs 150 crore. - JNI\" \/>\n<meta property=\"og:description\" content=\"Lab-grown diamond label Jewelbox is planning to greatly extend its retail presence, with a goal of establishing a total of 30 physical stores by year-end, up from its existing eight locations in major cities like Delhi, Bengaluru, Chennai, and Kolkata. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Lab-grown diamond label Jewelbox is planning to greatly extend its retail presence, with a goal of establishing a total of 30 physical stores by year-end, up from its existing eight locations in major cities like Delhi, Bengaluru, Chennai, and Kolkata. 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