{"id":11020,"date":"2025-04-26T09:11:58","date_gmt":"2025-04-26T09:11:58","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11020"},"modified":"2025-04-26T09:12:21","modified_gmt":"2025-04-26T09:12:21","slug":"gemfields-and-purejewels-introduce-the-zariya-emerald-collection-in-honor-of-may-and-75-years-of-artistry","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/04\/26\/gemfields-and-purejewels-introduce-the-zariya-emerald-collection-in-honor-of-may-and-75-years-of-artistry\/","title":{"rendered":"Gemfields and PureJewels Introduce the \u2018Zariya\u2019 Emerald Collection in Honor of May and 75 Years of Artistry."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Emerald is the appropriate birthstone for May, a month when green shoots spring up and fields become verdant. This peak of spring coincides with a new collaboration between Gemfields<\/a> and PureJewels, a fine jewellery brand committed to quality, craftsmanship, and heritage with connections to India and Africa. The PureJewels x Gemfields Zariya collection showcases emeralds from Gemfields\u2019 Kagem mine in Zambia, featuring designs inspired by the fresh blooms of May. PureJewels was established in 1950 in Nairobi by Bhanji Gokaldas, who was originally from India and followed the path of his ancestors\u2014master goldsmiths and metallurgists\u2014into the jewellery industry. Currently, the brand operates from a workshop in London, where it upholds its cultural roots and aims to preserve traditional methods and artisanal quality: honoring the past while looking towards the future\u2014essentially celebrating journeys.<\/p>\n\n\n\n

As PureJewels celebrates 75 years, the brand remains committed to maintaining heritage crafts. Collaborating with Gemfields<\/a> for this occasion reinforces our dedication to a responsible supply chain and illustrates the genuine impact of responsible sourcing\u2014a principle that is deeply integrated into our brand,\u201d comments Jayant Raniga, CEO and third-generation leader of PureJewels, regarding the partnership. Gemfields<\/a> is a leading responsible miner and marketer of colored gemstones, consistently aiming to operate with transparency, legitimacy, and integrity, and adhering to the belief that gems should provide tangible benefits to their countries and communities of origin.<\/p>\n\n\n\n

\u201cThe Kagem mine, which is primarily owned and operated by Gemfields<\/a> in collaboration with the Zambian government, has been the origin of some of the globe\u2019s most remarkable emeralds, with its profits positively influencing health, education, and livelihood initiatives in the nearby communities. Each piece from PureJewels tells a story, and those in the Zariya collection are no different. Named after the Hindi term \u201cZariya,\u201d which translates to medium, source, or pathway, the collection draws inspiration from the idea of introspection and is designed to lead the wearer into a realm of reflection, alignment, and balance. The pieces are handcrafted in London utilizing traditional techniques such as wire-drawing, forging, and stressing gold, featuring the brand\u2019s signature 22k Sunrise Gold, whose luxurious golden hue beautifully complements the rich green of Zambian emeralds.<\/p>\n\n\n\n

\u201cEmeralds, believed to represent hope, growth, and the natural world, are perfectly suited for a collection focused on introspection and balance. The soothing green tone of Zambian emeralds shines in PureJewels\u2019 thoughtful settings, allowing light to flow through the gemstone facets, creating a lively display when adorned.<\/p>\n\n\n\n

The PureJewels x Gemfields Zariya collection is versatile enough for stacking to achieve a contemporary look, or as a solitary, sophisticated accent with a vibrant touch of green,\u201d states Emily Dungey, Gemfields<\/a>\u2019 Marketing and Communications Director. Key pieces from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design that radiate timeless elegance, along with an exquisite Solo Emerald Pendant and Horizon Emerald Necklace featuring an intricate twist-wire design, as well as two striking rings.<\/p>\n\n\n\n

\u201cEvery creation by PureJewels embodies both tradition and innovation. Whether it\u2019s a beloved heirloom passed down through generations or a new piece that commemorates a personal milestone, we design with intention\u2014to honor history, elevate artistry, and celebrate the journey of each wearer,\u201d remarks Raniga.<\/p>\n","protected":false},"excerpt":{"rendered":"

Emerald is the appropriate birthstone for May, a month when green shoots spring up and fields become verdant. This peak of spring coincides with a new collaboration between Gemfields and PureJewels, a fine jewellery brand committed to quality, craftsmanship, and heritage with connections to India and Africa. The PureJewels x Gemfields Zariya collection showcases emeralds […]<\/p>\n","protected":false},"author":1,"featured_media":11021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nGemfields and PureJewels Introduce the \u2018Zariya\u2019 Emerald Collection in Honor of May and 75 Years of Artistry. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/04\/26\/gemfields-and-purejewels-introduce-the-zariya-emerald-collection-in-honor-of-may-and-75-years-of-artistry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gemfields and PureJewels Introduce the \u2018Zariya\u2019 Emerald Collection in Honor of May and 75 Years of Artistry. - JNI\" \/>\n<meta property=\"og:description\" content=\"Emerald is the appropriate birthstone for May, a month when green shoots spring up and fields become verdant. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Emerald is the appropriate birthstone for May, a month when green shoots spring up and fields become verdant. This peak of spring coincides with a new collaboration between Gemfields and PureJewels, a fine jewellery brand committed to quality, craftsmanship, and heritage with connections to India and Africa. 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