{"id":11012,"date":"2025-04-26T08:51:18","date_gmt":"2025-04-26T08:51:18","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=11012"},"modified":"2025-04-26T08:51:49","modified_gmt":"2025-04-26T08:51:49","slug":"angara-has-launched-in-india-aiming-to-revolutionize-fine-jewelry-with-a-customizable-direct-to-consumer-experience","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2025\/04\/26\/angara-has-launched-in-india-aiming-to-revolutionize-fine-jewelry-with-a-customizable-direct-to-consumer-experience\/","title":{"rendered":"Angara has launched in India, aiming to revolutionize fine jewelry with a customizable direct-to-consumer experience."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Founded by entrepreneurs of Indian descent, Ankur and Aditi Daga, Angara<\/a> has established itself as a thriving entity exceeding $100 million in the US, UK, and Australia, recognized for its exquisite handcrafted jewellery crafted from gemstones, diamonds, and pearls. With an eye on the changing landscape of India’s jewellery market, the brand is now set to introduce bespoke, made-to-order fine jewellery that fuses traditional artistry with modern technology.<\/p>\n\n\n\n

\u201cIndia\u2019s jewellery market is experiencing a remarkable turning point,\u201d remarked Ankur Daga, Founder & CEO. \u201cConsumers are moving away from mass-produced designs and looking for jewellery that embodies a personal narrative. We\u2019ve refined this digital-first experience on a global scale, and now it\u2019s the right moment to bring that innovation back to India.\u201d<\/p>\n\n\n\n

Central to Angara<\/a>\u2019s strategy in India is its vertically integrated, digital-first model, enabling customers to customize every aspect of their jewellery\u2014from the type and size of gemstones to the metal and setting\u2014via an intuitive online platform supported by AI-driven suggestions. This approach ensures both top-quality products and price transparency by cutting out intermediaries and lowering markups.<\/p>\n\n\n\n

Aditi Daga, Co-founder, commented, \u201cIndian consumers have often faced a dilemma between traditional jewellery and high-end brands with excessive prices. Angara<\/a> addresses this gap by offering jewellery that is not only elegant and meaningful but also accessible\u2014tailored to each individual.\u201d<\/p>\n\n\n\n

Angara<\/a>\u2019s expansion arrives at a moment when Indian consumers are transitioning from purchasing heirloom pieces to preferring more emotionally significant, everyday elegance. As the interest in colored gemstones rises amidst the shifting dynamics between natural and lab-grown diamonds, Angara<\/a>\u2014an expert on rubies, sapphires, emeralds, and others\u2014is well-equipped to leverage this trend.<\/p>\n\n\n\n

With over a million customers worldwide and facilities located in Ireland, Canada, Thailand, and now India, Angara<\/a> intends to complement its online debut with physical retail locations in the near future. These experiential stores will provide opportunities for in-person engagement with its collections while upholding the brand\u2019s signature customization.<\/p>\n\n\n\n

In order to assist its Indian clientele, Angara<\/a> has secured comprehensive control over its supply chain, guaranteeing ethical sourcing, quality assurance, and exceptional craftsmanship at every step. Its sustainable, made-to-order approach also resonates with the growing demand for conscious luxury among Indian consumers.<\/p>\n\n\n\n

As Angara<\/a> makes its entrance into the Indian market, it is not merely launching another brand\u2014it is ushering in a new era in fine jewellery. With a robust heritage, an innovative mindset, and a customer-centric philosophy, Angara<\/a> is set to revolutionize the way India shops for and interacts with jewellery.<\/p>\n","protected":false},"excerpt":{"rendered":"

Founded by entrepreneurs of Indian descent, Ankur and Aditi Daga, Angara has established itself as a thriving entity exceeding $100 million in the US, UK, and Australia, recognized for its exquisite handcrafted jewellery crafted from gemstones, diamonds, and pearls. With an eye on the changing landscape of India’s jewellery market, the brand is now set […]<\/p>\n","protected":false},"author":1,"featured_media":11013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nAngara has launched in India, aiming to revolutionize fine jewelry with a customizable direct-to-consumer experience. - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2025\/04\/26\/angara-has-launched-in-india-aiming-to-revolutionize-fine-jewelry-with-a-customizable-direct-to-consumer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angara has launched in India, aiming to revolutionize fine jewelry with a customizable direct-to-consumer experience. - JNI\" \/>\n<meta property=\"og:description\" content=\"Founded by entrepreneurs of Indian descent, Ankur and Aditi Daga, Angara has established itself as a thriving entity exceeding $100 million in the US, UK, and Australia, recognized for its exquisite handcrafted jewellery crafted from gemstones, diamonds, and pearls. 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